Eloqua Conversion Suite -- Winter 07
The Eloqua Conversion Suite is a group of integrated marketing automation applications designed specifically for business-to-business (B2B) marketers. The suite is designed to help marketers draw direct connections between marketing campaigns and sales results. With the Eloqua Conversion Suite, B2B marketers can engage and analyze a prospect's "digital body language," using extensive analytical capabilities.
The Conversion Suite includes several automated technology tools, including email marketing automation; prospect profiles; event-triggered marketing automation; multi-channel campaign automation; co-dynamic lead scoring; event management; and Web analytics, forms and landing pages.
The suite also features PrintMail capabilities, which allow marketers to create and mail personalized direct-mail pieces. The PrintMail system is automated from the desktop and integrated with Quark desktop publishing software.
The Eloqua Conversion Suite is offered through the Software as a Service (SaaS) model, so it requires minimal IT oversight and easily integrates with existing systems. With the SaaS model, users can take advantage of new features and functionality immediately within their existing subscriptions.
The Winter 07 release has enhanced features and functionality. New campaign execution capabilities allow users to synchronize direct-mail campaigns with email and interactive marketing campaigns and make use of auto-response programs. The new release also features improved analytical, tracking and measurement capabilities. For example, users now have a greater ability to compare campaign results across previously un-integrated channels. Judges praised the product for overall usability and called Eloqua a "best-of-breed product" for B2B marketing automation technology.
"I chose Eloqua due to the ease of use and overall laser-like focus on marketing," one judge said.
There are three configurations of the Conversion Suite: Express, Team and Enterprise. Pricing for the Eloqua Conversion Suite begins at $3,000 per month for the Express configuration and can increase based on the configuration and any additional requirements.