Marketing automation (small, midmarket)
RightNow Marketing 7.5
Customers like Beretta, Register.com and Skechers can probably all attest to the innovation and performance of the top dog in the marketing automation for SMBs category: RightNow Marketing 7.5. RightNow, traditionally a customer service specialist, first introduced marketing and sales functionality in late 2004. It hasn't taken long for the market to warm up to the new offerings.
What makes RightNow Marketing 7.5 a winner in the eyes of our judge panel is its ability to enable marketing organizations to increase marketing effectiveness with advanced segmentation capabilities, a graphical campaign editor and enhanced click-through and e-mail deliverability reporting. Our judges gave this product the highest marks for support and functionality.
Because this is an on-demand product, users can begin creating multi-channel, multi-stage marketing campaigns within days of deploying the product.
Pricing is determined by transaction blocks and can range from $10,000 on the low-end to more than $135,000 for larger blocks. (These prices are for 2-year term licenses.)