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permission marketing

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- Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up in advance for information about certain product categories, is a good example of permission marketing. Advocates of permission marketing argue that it is effective because the prospect is more receptive to a message that has been requested in advance and more cost-efficient because the prospect is already identified and targetted. In a world of information overload, automated telemarketing, and spam, most people welcome the idea of permission marketing.

LAST UPDATED:

06 Mar 2007

Read more about permission marketing:

-	SearchCRM.com has information about the use of permission marketing in customer relationship management.

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