- A marketing encyclopedia is an application with an online interface to a database of information that a sales person might want to help a customer make a purchase decision. Information in the database might include brochures, product details, competitor information, market research, and white papers, among other things.
LAST UPDATED:
06 Mar 2007
Do you have something to add to this definition? Let us know.
Send your comments to techterms@whatis.com
astroturfing(SearchCRM.com) Astroturfing is the artificial creation of a grassroots buzz for a product, service or political viewpoint. ... (Continued)
TechTarget provides technology professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective purchase decisions and managing their organizations' technology projects - with its network of technology-specific websites, events and online magazines.