
	database marketing


	Home > CRM / Call Center Definitions - Database marketing

SearchCRM.com Definitions (Powered by WhatIs.com)

EMAIL THIS

LOOK UP TECH TERMS		Powered by:

Browse tech terms alphabetically:

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z #

database marketing

Digg This!

StumbleUpon

Del.icio.us

- Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have been used for customer data in traditional marketing for a long time, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and that the data is processed and used in new and more sophisticated ways. Among other things, marketers use the data to learn more about customers, select target markets for specific campaigns (through customer segmentation), compare customers' value to the company, and provide more specialized offerings for customers.

LAST UPDATED:

06 Mar 2007

Read more about database marketing:

-	Michael Lowenstein's SearchCRM article explains that "It's really (almost) all about the data: Optimizing loyalty initiatives."
-	The Database Marketing Institute provides more information.
-	Biotactics explores the question "Why database marketing?"

Do you have something to add to this definition? Let us know.
Send your comments to techterms@whatis.com

Digg This!

StumbleUpon

Del.icio.us

RELATED CONTENT

	Using the customer database to provide good customer experiences Expert Lior Arussy offers advice on how to use a company's customer database to provide positive customer experiences.
	Data breach notification must demonstrate commitment to customer service Plan for a data breach and you'll be prepared when you need to notify customers. Lior Arussy advises that you focus on four things when reacting to a...
	A true view of the customer requires data 'symbiosis' Data quality is not enough by itself. Organizations need to complement it with data integration to preserve customer service and changing processes.

RELATED GLOSSARY TERMS

Terms from Whatis.com − the technology online dictionary

cooked data (SearchCRM.com)

COPPA (SearchCRM.com)
The Children's Online Privacy Protection Act (COPPA) is a law passed by the U.S. Congress in 1998 to specifically protect the privacy of children...

Comprehensive customizable CRM, database marketing CRM and Marketing Automation software.

CRM Solutions

SEARCH

TechTarget provides technology professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective purchase decisions and managing their organizations' technology projects - with its network of technology-specific websites, events and online magazines.


TechTarget Corporate Web Site \| Media Kits \| Site Map All Rights Reserved, Copyright 2000 - 2009, TechTarget \| Read our Privacy Policy