 - A business metric is any type of measurement used to gauge some quantifiable component of a company's performance, such as return on investment (ROI), employee and customer churn rates, revenues, EBITDA, and so on. Business metrics are part of the broad
area of business intelligence, which comprises a wide variety of applications and technologies for gathering, storing, analyzing, and providing access
to data to help enterprise users make better business decisions. Systematic approaches, such as the balanced scorecard methodology, can be
employed to transform an organization's mission statement and business strategy into specific and quantifiable goals, and to monitor the organization's performance
in terms of achieving those goals.
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05 Mar 2007
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