 - Partner relationship management (PRM) is a business strategy for improving communication between companies and their
channel partners. Web-based PRM software applications enable companies to customize
and streamline administrative tasks by making shipping schedules and other real-time information available to all the partners over the Internet. Several CRM providers
have incorporated PRM features, such as Web-enabled spreadsheets shared through an extranet, in their software applications. PRM is often compared
to customer relationship management (CRM) and there is some argument over whether the complex relationships of
channel partnerships makes it necessary for PRM to be a separate entity, or merely a component of CRM.
| CONTRIBUTORS: |
Dmitri Ilkaev |
| LAST UPDATED: |
06 Mar 2007
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