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  • The Salesforce acquisition of ExactTarget: What to expect now

    Salesforce's acquisition of digital marketing software firm ExactTarget is virtually a done deal. Find out what customers can expect for the future. News Analysis   |   SearchCRM.com

  • pull marketing

    Pull marketing is an approach designed to draw customers to a brand through search engine optimization (SEO) and other non-intrusive methods. The ultimate goal is to strengthen consumer awareness of a brand and products and foster... Definition   |   WhatIs

  • content marketing

    Content marketing is the publication of material designed to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising. The essence of good content marketing is... Definition   |   WhatIs

  • Salesforce.com tackles social marketing with Marketing Cloud

    Salesforce.com is getting into the marketing technology business with its latest release, Marketing Cloud. Conference Coverage   |   SearchCRM.com

  • Social media for businesses begs for more listening and less marketing

    Jeff Esposito knows his company has to use Twitter for customer service because, quite simply, that's where customers want to connect.

    Esposito is the social media manager... Feature   |   SearchCRM.com

  • Rehab network gets Web marketing help with call-tracking software

    Foundations Recovery Network wanted to know if it got its money's worth advertising on Google.

    Until last year, Foundations didn't have a full grasp of its marketing campaigns because its call-tracking software wouldn't transfer... Feature   |   SearchCRM.com

  • Salesforce, Microsoft announce major marketing software deals

    Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot. News   |   SearchCRM.com

  • Social CRM goes to market

    Mobile commerce is gripping customers and not letting go, as evidenced by the feature article in this edition of Customer Experience Exchange. Read this now to learn how the smartphone trend is leading to a new breed of applications that lets you... E-Zine   |   SearchCRM.com

  • Analyst Denis Pombriant reviews Microsoft Dynamics news for CRM

    Analyst Denis Pombriant discusses Microsoft Dynamics CRM's move into marketing and social analytics at the company's Convergence 2013 conference. Video   |   SearchCRM.com

  • CMO (chief marketing officer)

    A CMO (chief marketing officer) is a C-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business... Definition   |   SearchCIO.com

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