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Marketo and CrowdFactory combine for a social marketing suite
Columnist Denis Pombriant likes the recent deal between Marketo and CrowdFactory and sees a trend toward more tactical social marketing. Opinion | SearchCRM.com
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Revenue performance management touted as key to e-commerce
Integrating sales and marketing and pursuing customer leads to the end make for successful new revenue cycle, the CEO of Marketo said at the Enterprise 2.0 conference. News | SearchCRM.com
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Was 2011 the year of ‘peak software’?
As I write this in the waning weeks of 2011, the headlines tell a story about what 2012 could look like. Two stories in particular relate to the front-office and customer-facing industry that we know and love -- Oracle significantly missed its... Column | SearchCRM.com
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Front-office technologies in CRM: the new rule of three
One of the challenges with advancing technologies, especially in the front office, is the tendency to take them one at a time rather than imagining how they will work together. A triad of new front-office technologies is wedging its way into the... Column | SearchCRM.com
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Column: Lead management increasingly leading to growth
I saw an interesting Gartner report the other day written by my friend Chris Fletcher, MarketScope for CRM Lead... Column | SearchCRM.com
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How important is CRM software pricing?
Earlier this month, Microsoft announced its plans to release its CRM Online product at an introductory... News | SearchCRM.com
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Do email marketing and email service skills translate to social?
For iGreenBuild, an industry portal for green building materials, engineering and construction, social networks provided a new way to disseminate information and build its community.
"If you look at what we say we are, the voice of... News | SearchCRM.com
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Expert CRM predictions for 2010
Wondering what 2010 has in store for CRM? SearchCRM.com gathered the prognostications of experts William Band, Paul Greenberg, John Ragsdale and Donna Fluss. They predict big things for 2010, including developments in social CRM, customer... News | SearchCRM.com
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Social sales emerging as an opportunity within social CRM
The explosive growth of social networks is extending into established CRM vendors' technology.
This summer has seen a steady stream of new releases geared toward leveraging the popularity of the intersection of social networking and CRM,... Article | SearchCRM.com
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Cloud applications gain ground in corporate IT
Cloud applications are starting to gain critical mass in enterprise IT, according to cloud application providers.
While this can be dismissed as the special pleading of the self-serving, senior executives at Informatica and Birst couch... News analysis | ComputerWeekly.com
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