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Social media outreach starts with strategy
Companies don’t always do right by their customers on social media. This e-book chapter will explore how companies misuse social media -- mistaking it for a marketing vehicle -- how they should provide the proper tools to employees and how social... E-Chapter | SearchCRM.com
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Integrate customer data for a solid social media business strategy
Businesses that follow a detailed social media strategy will reap the rewards of CEM, according to consultant Brent Leary. Tip | SearchCRM.com
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Customer experience management technologies shape business strategies
With technology rapidly changing, companies want the latest innovations that mesh with their customer experience management strategies. But it also takes the right employees to make CEM work, industry observers say. Feature | SearchCRM.com
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The Salesforce acquisition of ExactTarget: What to expect now
Salesforce.com's $2.5 billion acquisition of cloud-based marketing software company ExactTarget is unlikely to lead to any major support or integration woes for customers of the two firms. But it's still unclear whether the internal cultures of... News Analysis | SearchCRM.com
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Innovation, skills key to an effective customer experience strategy
With technology rapidly changing, companies want the latest innovations that will work hand in hand with their customer experience strategy. In this issue of Customer Experience Exchange, learn about which technologies... E-Zine | SearchCRM.com
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HR departments lag in employee engagement strategies, study finds
Despite recognizing the importance of customer experience management, most human resource departments don't help their companies with CEM efforts,... News | SearchCRM.com
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Successful CEM strategy, study finds, calls for higher employee wages
A retailer's successful CEM strategy, study finds, requires above-average employee wages. Feature | SearchCRM.com
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channel strategy
A channel strategy is a plan for guiding decisions about the path a product or service takes from production through delivery to the end user. There are three channels that must be considered: the sales channel, the product channel... Definition | SearchITChannel.com
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CRM analytics reveals more about customers -- maybe too much
A man walked into a Target store near Minneapolis demanding to speak to the manager, a jumble of coupons for baby clothes and cribs in his hands. His 16-year-old daughter had just received them, and he was fuming. But when the store... Feature | SearchCRM.com
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SugarCon speaker reveals 10 reasons why social CRM projects fail
Ten reasons why social CRM projects fail, at a glance
1. Wrong culture
2. No compliance policy
3. No established goals
4. Lack of managerial support
5. Insufficient... Social CRM Strategy | SearchCRM.com
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