Tip

Book review: The Customer Relationship Management Survival Guide

Title: The Customer Relationship Management Survival Guide
Author: Dick Lee
Publisher: HYM Press (St. Paul, MN)
ISBN: 0-9673757-3-8
Reviewer: Carol Parenzan Smalley, Site Editor, searchCRM.com

Reviewer's Comments: There's no holding back in Dick Lee's "The Customer Relationship Management Survival Guide." Dick "says it as he sees it" � and boy, does he say it! If you are new to the CRM arena and want to avoid making costly mistakes � this is the book for you.

Lee shares his opinions on relationship basics and specific CRM items of interest � from ASPs ("bad, bad, bad") to email marketing ("what it's gonna do mostly is whiz off recipients to the point that they'll wire their e-mailboxes shut"). Want more?

From "Understanding CRM" (and "Misunderstanding CRM") to "CRM Nuts & Bolts," Lee covers it all � and in a format that is easy to digest and with a bit of Minnesota humor thrown in for giggles. I read a lot of CRM-related books, and this is one of my favorites � from both a content and readable (translation = enjoyable) viewpoint.

Dick Lee was a Live Expert Q&A Guest with searchCRM.com in September, 2000. If you want to learn a bit more about Lee and his perspective on CRM before adding this one to your bookshelf, read the session's transcript at http://www.searchcrm.com/Chat_Components/searchCRM_Dick_Lee_Transcript/0,284112,,00.html.

eMarketplace: This book

    Requires Free Membership to View

is not available through searchCRM.com's eMarketplace. Please contact your favorite bookstore.


This was first published in October 2000

There are Comments. Add yours.

 
TIP: Want to include a code block in your comment? Use <pre> or <code> tags around the desired text. Ex: <code>insert code</code>

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
Sort by: OldestNewest

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to:

Disclaimer: Our Tips Exchange is a forum for you to share technical advice and expertise with your peers and to learn from other enterprise IT professionals. TechTarget provides the infrastructure to facilitate this sharing of information. However, we cannot guarantee the accuracy or validity of the material submitted. You agree that your use of the Ask The Expert services and your reliance on any questions, answers, information or other materials received through this Web site is at your own risk.