CRM Globalization

Using universities as e-business resources

By Joyce M. Lance

A degree or certificate in E-business? The concept probably did not exist when you attended college!

Today, universities offer at least two e-business education options: the degree and the certificate. For those wishing to pursue a graduate degree that relates to this new and growing field, many top universities offer an MBA program with a concentration in e-business and/or e-commerce. Other schools offer an M.S. in e-commerce. If professional development - and not the degree itself - is of interest, many schools are now offering certificate programs in e-business.

If the MBA route is one you would like to consider in more detail, you may want to begin your search at schools such as Allentown College of St. Francis de Sales (Center Valley, Pa.); Georgia State University (Atlanta, Ga.); Massachusetts Institute of Technology (Cambridge, Mass.); Northwestern University (Evanston, Ill.); Rensselaer Polytechnic Institute (Troy, N.Y.); University of Denver (Denver, Colo.); University of Florida (Gainesville, Fla.); University of Maryland (College Park, Md.); University of Rochester (Rochester, N.Y.); or Vanderbilt University (Nashville, Tenn.).

If the MS in E-commerce is of interest to you, explore options at schools such as Carnegie Mellon University (Pittsburgh, Pa.); School of Information Science at Claremont Graduate University (Claremont, Calif.); Creighton

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University (Omaha, Neb.); DePaul University's School of Computer Science, Telecommunications and Information Systems (Chicago, Ill.); and National University in San Diego (San Diego, Calif.).

As e-business/e-commerce is an area of education that is evolving daily, the list of schools that offer these programs, many richly woven with business and technology perspectives, grows daily. Consider the listed schools above as a starting point for your research.

If another degree is not of interest to you, but specific professional training in e-business/e-commerce is, consider a certification program, such as the one offered by Shippensburg University (Shippensburg, Pa.). Shippensburg's eleven-week program is designed to introduce students to current business, management, technology, and legal issues in e-business. Where can you find these programs? A few phone calls to local universities and colleges or a search on the Internet should point you in the right direction.

Joyce M. Lance is a freelance writer specializing in business, industry, and technology issues. She resides in Bristol, Connecticut.

This was first published in December 2000

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