CRM at the Speed of Light (3rd edition)

CRM at the Speed of Light (3rd edition)

From one of the industry's most popular books comes one of CRM's most critically important chapters -- "CRM Strategy: First in Plan, First in Implementation, First in the Heart of the Customer" is an in-depth look at the fundamental elements of a CRM strategy. Learn about building a stakeholders team, grappling with politics, developing a CRM value proposition and business case, considering change management issues and establishing metrics to determine ROI, among many other topics. Author

    Requires Free Membership to View

    Login

    When you register, you'll begin receiving targeted emails from my team of award-winning editorial writers on the latest customer relationship management (CRM)and call center technology issues today. Our goal is to keep you informed on the hottest issues facing this fast-changing industry.

    Hannah Smalltree, Editorial Director

    By submitting your registration information to SearchCRM.com you agree to receive email communications from TechTarget and TechTarget partners. We encourage you to read our Privacy Policy which contains important disclosures about how we collect and use your registration and other information. If you reside outside of the United States, by submitting this registration information you consent to having your personal data transferred to and processed in the United States. Your use of SearchCRM.com is governed by our Terms of Use. You may contact us at webmaster@TechTarget.com.

Paul Greenberg presents 31 pages of candid insight on the ups and downs of getting started with CRM. Excerpted from Greenberg's forthcoming book CRM at the Speed of Light: Essential Customer Strategies for the 21st Century (3rd edition), this chapter is a must-read for anyone who wants a concise and witty snapshot of the often enigmatic world of CRM.

Download "CRM Strategy: First in Plan, First in Implementation, First in the Heart of the Customer" here

This was first published in July 2004

Disclaimer: Our Tips Exchange is a forum for you to share technical advice and expertise with your peers and to learn from other enterprise IT professionals. TechTarget provides the infrastructure to facilitate this sharing of information. However, we cannot guarantee the accuracy or validity of the material submitted. You agree that your use of the Ask The Expert services and your reliance on any questions, answers, information or other materials received through this Web site is at your own risk.

Back to top