I've observed in many shops that data mining, when used properly delivers strong business returns but it is so often relegated to the back room domain of statisticians and fulltime data miners. Furthermore lead times between the discovery of information from mining activities to the front line being able to take action on it are detracting from that value.
Mining makes you aware of situations that may represent new market opportunities or business problems that have yet to surface to the level of notice through standard interaction methods. Said another way, mining can automate the discovery process and guide users to the proverbial nuggets.
Users are best served through their direct enablement. This is true for interactive access and it is true for data mining. The less IT needs to be involved on a day-to-day basis doing the discovery, the better. If the environment is enabled for the end user, the data miners can take prequalified ideas and validate them.
If advanced levels of analysis are reserved for the few, instead of the masses, the full enablement of the warehouse in the organization cannot be realized. If those whose analytical interests stay well within the complexity of computing sales commissions are shut out of mining, mining is not nearly as effective as it could be.
There is a tool that is designed to facilitate and automate the valuable process of knowledge discovery. Built for performance and designed for
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usability, PolyVista uniquely and seamlessly
combines powerful techniques of OLAP, 3-D Data Visualization and data mining to extract value from
corporate information repositories and data warehouses.
It provides users abilities to detect exceptions, perform multi-dimensional search, discover events that tend to occur simultaneously and identify rules that your data exhibits. All these discoveries can facilitate the process of focusing corporate resources efficiently on promotions, customers, products and regions in a focused or personalized manner and, hence, do more with less.
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This was first published in September 2002
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