-
Persistent staging area
The concept of the persistent staging area is to keep all data, historical and triaged, in the staging area.
-
Triaging source data
One of the most difficult things to do in data warehousing is to engage a new source system.
-
eCRM helps systems integrator
Advanced Applications' previous CRM applications, ACT! and Goldmine, were not as strong as current systems.
-
Who's really failing?
Is the dreaded CRM failure rate over-hyped?
-
DataHabitat as a packaged BI offering
DataHabitat meets this definition of data warehousing: "a copy of operational data optimized for access."
-
DW not just for the Fortune 500
Companies with more data, cleaner data and the appropriate business processes will emerge the winners in saturated markets.
-
The key to customer communities
Why have companies like eBay been so successful? One reason is that they've formed a community among their customers.
-
Reduce churn with predictive models
Who does it right when it comes to using predictive modeling to reduce churn? Columnist Michael Lowenstein points out some model modelers.
-
BroadVision's EIP helps Highmark
BroadVision EIP applications are helping Highmark reduce maintenance costs and provide more personalized health services.
-
e-government
definition from WhatIs.com
-
Preparing to source
Most of the time, we do not have options for which systems to source data from.
-
Moving development to production
Once the DW has been developed initially, either the machine that it resides on can become production or stay as development.
-
CROSSMARK gets flexible CM
CROSSMARK needed a way to track and facilitate the sales activities of its distributed sales force.
-
Making ETL changes
After implementation, ETL changes will fall into 1 of 5 categories...
-
Network storage converges on DAS
A growing number of enterprises are steering storage away from servers and toward high-speed external fabric.
-
Data warehouses under change control
Prior to engaging users onto the data warehouse, the data warehouse should be formally taken under change control.
-
Distributed and shared warehouses
Why do we have thousands of copies of customer data? Couldn't there be one customer master file that we could all share?
-
Sovereign tracks processes, prospects
Sovereign Bank needed a more efficient way to track sales processes, prospects, and contacts.
-
Data warehouse systems go operational
Data warehouse systems are becoming much more "operational support" than "decision support" in nature.
-
BI - how do we get started?
Business intelligence - we need it, but how do we get started?
-
Align the business with customer social media practices
Businesses that follow a detailed social media strategy will reap the rewards of CEM, according to consultant Brent Leary.
-
Businesses that integrate social are prepared for CEM
CRM expert Brent Leary tells businesses to train employees and share information among departments before making a splash in social media integration.
-
Steps for managing the customer lifecycle
Businesses should improve the internal sharing of information to get a full view of customers, according to Ventana Research analyst Richard Snow.
-
Team building in action
For Backcountry.com, an outdoor gear retailer that also runs several one-deal-at-a-time (ODAT) channel sites tuned to sports enthusiasts, team building in the contact center is critical to the comp...