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Marketing campaign management
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| 1 - 7 of 7 in Definitions |
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greenwashing
17 Sep 2007
WORD - Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.
Greenwashing can make a company appear to be more ...
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geotargeting
01 Feb 2007
WORD - Geotargeting is the practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. Every country, province, state, county or city in the world can ...
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astroturfing
19 Oct 2006
WORD - Astroturfing is the artificial creation of a grassroots buzz for a product, service or political viewpoint. Commercially-motivated astroturfing is called "astroturf marketing." Astroturf marketing has a negative ...
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law of diminishing returns
19 Sep 2006
WORD - The law of diminishing returns is a classic economic concept that states that as more investment in an area is made, overall return on that investment increases at a declining rate, assuming that all variables remain fixed. ...
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EggFusion
19 Sep 2006
WORD - EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores. The process involves the use of a thin laser beam to etch fine lines on the shells of eggs before they ...
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readerboard
21 Aug 2006
WORD - A readerboard is a visual display board that conveys information about a wide variety of subjects, including advertising for products or services, travel, news or event information. While traditional readerboards often use ...
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bid for placement
26 Aug 2004
WORD - Bid for placement is a paid inclusion search engine marketing model in which advertisers select keywords and bid per click for first link placement in search results using those terms. The top bidder on a specific keyword ...
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| 1 - 7 of 7 in Definitions |
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