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Marketing management strategies
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| 1 - 6 of 6 in Definitions |
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greenwashing
17 Sep 2007
WORD - Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.
Greenwashing can make a company appear to be more ...
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geotargeting
01 Feb 2007
WORD - Geotargeting is the practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. Every country, province, state, county or city in the world can ...
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crowdcasting
17 Dec 2006
WORD - Crowdcasting is a problem-solving and idea-generating tactic in which a corporation disseminates details of a specific problem or situation to a carefully chosen group of people for possible solutions. The process is often ...
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law of diminishing returns
19 Sep 2006
WORD - The law of diminishing returns is a classic economic concept that states that as more investment in an area is made, overall return on that investment increases at a declining rate, assuming that all variables remain fixed. ...
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readerboard
21 Aug 2006
WORD - A readerboard is a visual display board that conveys information about a wide variety of subjects, including advertising for products or services, travel, news or event information. While traditional readerboards often use ...
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cannibalization
15 Mar 2004
WORD - In marketing, cannibalization is the decreased demand for an existing product that occurs when its vendor releases a new and similar product. For example, when Hewlett-Packard puts out a new printer, they realize that older ...
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| 1 - 6 of 6 in Definitions |
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