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| 1 - 10 of 12 in Definitions |
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Hancock
07 Nov 2007
WORD - Hancock is a C-based programming language developed by AT&T specifically for data mining telephone and Internet records. AT&T's software is used to discover what the company calls "communities of interest" -- social ...
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COPPA
29 Jun 2007
WORD - The Children's Online Privacy Protection Act (COPPA) is a law created to protect the privacy of children under 13. The Act was passed by the U.S. Congress in 1998 and took effect in April 2000. COPPA is managed by the Federal ...
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database of record
16 Sep 2006
WORD - A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or ...
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dirty data
21 Sep 2004
WORD - In a data warehouse, dirty data is a database record that contains errors. Dirty data can be caused by a number of factors including duplicate records, incomplete or outdated data, and the improper parsing of record fields ...
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direct marketing
31 Dec 2003
WORD - Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or Web site, or a request for further information) from a selected group of consumers in response to a ...
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database marketing
30 Nov 2003
WORD - Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have ...
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cooked data
04 Feb 2003
WORD - Cooked data is raw data after it has been processed - that is, extracted, organized, and perhaps analyzed and presented - for further use.
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PMML
11 Mar 2002
WORD - Also see predictive modeling.
PMML (Predictive Model Markup Language) is an XML-based language that enables the definition and sharing of predictive models between applications. A predictive model is a statistical model ...
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customer-managed relationship
30 Jan 2002
WORD - A customer-managed relationship (CMR) is a relationship in which a business uses a methodology, software, and perhaps Internet capability to encourage the customer to control access to information and ordering. CMR can be ...
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knowledge base
06 Jul 2001
WORD - In general, a knowledge base is a centralized repository for information: a public library, a database of related information about a particular subject, and whatis.com could all be considered to be examples of knowledge ...
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