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Marketing automation technology
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| 1 - 2 of 2 in Definitions |
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contextual marketing
25 Apr 2007
WORD - Contextual marketing is an online marketing model in which people are served with targeted advertising based on terms they search for or their recent browsing behavior. By tying the ads users see to their demonstrated ...
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marketing automation
02 Feb 2004
WORD - Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration (CDI), and campaign management. The use of marketing automation makes processes that would ...
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| 1 - 2 of 2 in Definitions |
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