Marketing campaign management
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Marketing campaign management

IN THIS TOPIC:  NEWS (26) , EXPERT TECHNICAL ADVICE (7) , REFERENCE & LEARNING (6) , WHITE PAPERS , DEFINITIONS (7)

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  1 - 7 of 7 in Expert Technical Advice  

Is SQL Reporting Services or Microsoft Dynamics Snap better for sending letters?
07 Nov 2007
EXPERT ANSWER - One reader asks for advice on using Microsoft Dynamics Snap or SQL Reporting Services for sending letters or faxes to customers.
Can I use multiple channels as effective marketing strategies to build trust?
16 May 2007
EXPERT ANSWER - While multichannel marketing can be effective, offering customers the choice is always preferable. Learn more about marketing stategies including effective text message marketing in this tip.
Calculating customer defection and customer retention rates
02 Apr 2007
EXPERT ANSWER - Learn how calculating customer defection rates and customer retention can vary by organization or industry in this expert tip.
In customer loyalty programs, what percentage of customers typically redeem rewards?
02 Apr 2007
EXPERT ANSWER - If 50% of qualified customers redeem a coupon, is that on par with most customer loyalty programs? Read Michael Lowenstein's advice here.
Choosing CRM software for marketing campaign management
19 Feb 2007
EXPERT ANSWER - In this expert tip, Paul Greenberg evaluates Siebel and SAP for marketing campaign management.
Will an SAP CRM implementation mean challenges for marketing campaigns?
08 Feb 2007
EXPERT ANSWER - One reader asks, "What challenges we can expect for the marketing department during a CRM implementation?" Read Srini Katta's advice here.
Entering marketing campaign data automatically in SAP CRM 4.0
05 Nov 2006
EXPERT ANSWER - Learn marketing campaign tips for SAP CRM, including how to enter leads and activity data automatically in this expert tip from Srini Katta.


  1 - 7 of 7 in Expert Technical Advice  

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