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IN THIS TOPIC:	NEWS (38) , EXPERT TECHNICAL ADVICE (14) , REFERENCE & LEARNING (18) , DEFINITIONS (6)

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1 - 10 of 14 in Expert Technical Advice		<< Previous page 1 2 Next >>


	Customer value and successful marketing: How are marketing trends changing? 26 Feb 2008 EXPERT ANSWER - Expert Don Peppers discusses the impact customer value has on marketing efforts.


	Should our marketing team help define our customer strategy? 20 Dec 2007 EXPERT ANSWER - Experts Don Peppers and Martha Rogers answer a question about whether or not marketing should have a role in defining and implementing a customer strategy.


	How are current trends affecting marketing strategies? 19 Nov 2007 EXPERT ANSWER - Expert Lior Arussy discusses how businesses are adapting their marketing strategies to meet their customer's changing expectations.


	Creative marketing ideas for difficult-to-market products 26 Sep 2007 EXPERT ANSWER - Learn how creative marketing ideas like working with partners can help attract attention for products that are difficult to market in this tip from Martha Rogers.


	B2B and B2C CRM: An overview of the differences 22 Aug 2007 EXPERT ANSWER - Don Peppers gives an expert overview of the differences between business-to-business (B2B) and business-to-consumer (B2C) CRM in this reader response.


	Implementing a customer loyalty program with a road map 09 Aug 2007 EXPERT ANSWER - Expert Michael Lowenstein offers advice on building a road map for implementing a customer loyalty program.


	Should profitable customers be the top priority for our customer service efforts? 30 Jul 2007 EXPERT ANSWER - Experts Peppers and Rogers offer advice on whether companies should focus their customer service efforts on only their most profitable customers.


	Can I use multiple channels as effective marketing strategies to build trust? 16 May 2007 EXPERT ANSWER - While multichannel marketing can be effective, offering customers the choice is always preferable. Learn more about marketing stategies including effective text message marketing in this tip.


	How is relationship marketing changing the way marketers look at customers? 27 Apr 2007 EXPERT ANSWER - Lior Arussy explains how the shift to relationship marketing from transactional marketing will impact organizations and customers in this expert tip.


	When is the relationship marketing approach the best for a marketing strategy? 02 Apr 2007 EXPERT ANSWER - According to Michael Lowenstein, relationship marketing will build both emotional and rational value provision and will create higher-profit engagement with customers.


1 - 10 of 14 in Expert Technical Advice		<< Previous page 1 2 Next >>

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