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IN THIS TOPIC:	NEWS (26) , EXPERT TECHNICAL ADVICE (7) , REFERENCE & LEARNING (6) , WHITE PAPERS , DEFINITIONS (7)

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1 - 10 of 26 in News		<< Previous page 1 2 3 Next >>


	Enterprise marketing platforms ranked by Forrester SearchCRM.com \| 21 Feb 2008 ARTICLE - No clear leader has emerged as the true marketing platform, according to a new market analysis, but great strides have been made in usability.


	Campaign management requires collaboration at John Deere SearchCRM.com \| 30 Oct 2007 ARTICLE - The agricultural and construction equipment manufacturer John Deere is streamlining collaboration within its marketing department thanks to Six Sigma and a new application.


	Lead scoring, Marketing's answer for Sales SearchCRM.com \| 08 Aug 2007 ARTICLE - One marketing department no longer hears "these leads suck" from sales. Lead scoring put an end to that.


	Dell takes marketing mobile Peppers & Rogers Group, special to SearchCRM.com \| 23 May 2007 ARTICLE - A campaign targeting college students via text messages has paid big dividends for Dell.


	Customer loyalty, profitability drive BI consolidation at Fairmont SearchCRM.com \| 08 May 2007 ARTICLE - The Fairmont hotel chain is rebuilding its data warehouse and using one BI system to better segment and contact its customer base.


	Customers make great marketers SearchCRM.com \| 21 Nov 2006 ARTICLE - Customers aren't just a focus at KarmaLoop, an online apparel retailer; they market and sell the product as well.


	Contact optimization confusing marketers SearchCRM.com \| 05 Oct 2006 ARTICLE - There's plenty of buzz in marketing about anything that might improve efficiencies or manage customer contact fatigue, but contact optimization isn't the answer for everyone.


	Spoke frees up its database SearchCRM.com \| 01 Aug 2006 ARTICLE - Social networking company Spoke is offering up its database of users free of charge -- provided you validate your own contact information.


	Northern Tool takes smart approach to customer intelligence SearchDataManagement.com \| 12 Jul 2006 ARTICLE - Northern Tool enhanced its customer intelligence by bringing an outsourced database in-house, integrating new data sources and implementing marketing automation tools.


	Subaru turbocharges customer research Peppers & Rogers Group, special to SearchCRM.com \| 13 Jul 2006 ARTICLE - By targeting highly educated and technical customers, Subaru has improved its marketing and grown its U.S. market share.


1 - 10 of 26 in News		<< Previous page 1 2 3 Next >>

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