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Subway rides mobile marketing to success
SearchCRM.com | 31 Oct 2007
ARTICLE - Mobile marketing is beginning to pay dividends, and Buffalo-area Subway restaurants are some of the businesses leveraging the new tool.
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eToys plays nice with customer panel
Peppers & Rogers Group, special to SearchCRM.com | 23 Aug 2007
ARTICLE - A customer advisory panel and email surveys help the company understand and better serve its customer base.
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Contact optimization confusing marketers
SearchCRM.com | 05 Oct 2006
ARTICLE - There's plenty of buzz in marketing about anything that might improve efficiencies or manage customer contact fatigue, but contact optimization isn't the answer for everyone.
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The best in email marketing
SearchCRM.com | 26 Jan 2006
ARTICLE - Forrester Research has identified the some of the best vendors in email marketing and predicts future trends for this evolving market segment.
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A fine pair for SMBs: CRM and e-commerce
SearchCRM.com | 17 Nov 2005
ARTICLE - The connection between e-commerce and CRM is getting a lot smoother for small and medium-sized businesses, thanks to a release from NetSuite and a very large competitor.
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Email marketers face phishing fallout
SearchCRM.com | 19 Jul 2005
ARTICLE - Email marketing, already hindered by federal antispam regulations, is getting harder thanks to phishing. There are some steps to help counteract it.
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Email marketing alive and well
SearchCRM.com | 10 May 2005
ARTICLE - Despite the onslaught of spam, personal and professional messages, email remains an efficient and effective marketing medium.
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Email marketing etiquette
SearchCRM.com | 03.24.2005
OPINION - When email etiquette is unclear, how do you determine what is a justified follow-up email? Guest columnist Michael Katz sets out to find the answer.
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