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Cisco customers are willing marketers
Peppers & Rogers Group, special to SearchCRM.com | 26 Feb 2008
ARTICLE - Cisco is getting clients to speak on its behalf -- without ever "pitching" its brand.
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eToys plays nice with customer panel
Peppers & Rogers Group, special to SearchCRM.com | 23 Aug 2007
ARTICLE - A customer advisory panel and email surveys help the company understand and better serve its customer base.
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Marketers tapping into social networks
Peppers & Rogers Group, special to SearchCRM.com | 25 Jul 2007
ARTICLE - Companies like Nike and the Indianapolis Colts are developing their own social networking sites to better connect with customers.
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