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IN THIS TOPIC:	NEWS (14) , EXPERT TECHNICAL ADVICE (1) , REFERENCE & LEARNING (1) , DEFINITIONS (2)

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1 - 10 of 14 in News		<< Previous page 1 2 Next >>


	Gartner enterprise marketing management rankings show room for growth SearchCRM.com \| 10 Jul 2008 ARTICLE - Gartner's Magic Quadrant for Enterprise Marketing Management lists no leaders and no challengers, a reflection of an emerging market.


	Enterprise marketing platforms ranked by Forrester SearchCRM.com \| 21 Feb 2008 ARTICLE - No clear leader has emerged as the true marketing platform, according to a new market analysis, but great strides have been made in usability.


	Pressure for metrics mounts on marketers SearchCRM.com \| 22 Mar 2007 ARTICLE - The CMO Council outlines the top 10 technology spending priorities for marketers as they face increasing pressure to justify spending.


	Gartner names the top marketing software vendors SearchCRM.com \| 06 Mar 2007 ARTICLE - Marketing Resource Management isn't just for the enterprise anymore and while Aprimo still leads the pack, CRM suite vendors and specialists are catching up.


	Northern Tool takes smart approach to customer intelligence SearchDataManagement.com \| 12 Jul 2006 ARTICLE - Northern Tool enhanced its customer intelligence by bringing an outsourced database in-house, integrating new data sources and implementing marketing automation tools.


	Unica takes Sane approach to Web analytics SearchCRM.com \| 07 Mar 2006 ARTICLE - With the purchase of Sane Solutions, Unica is continuing its march toward a unified marketing application.


	Marketing suites miss the mark SearchCRM.com \| 02 Mar 2006 ARTICLE - Forrester ranked the top marketing automation vendors but found that none have a comprehensive platform.


	Unica snaps up MarketSoft SearchCRM.com \| 21 Dec 2005 ARTICLE - The marketing technology vendor will add MarketSoft's event detection and lead management system to its campaign management tools.


	Aprimo buys DoubleClick marketing units SearchCRM.com \| 15 Jun 2005 ARTICLE - DoubleClick continues to be sold off as marketing technology vendor Aprimo scoops up the SmartPath and Ensemble products.


	Making sense of marketing investments SearchCRM.com \| 29 Mar 2005 ARTICLE - As marketing organizations face pressure to reduce costs and prove their worth to the company, Marketing Resource Management (MRM) technology is steadily gaining ground.


1 - 10 of 14 in News		<< Previous page 1 2 Next >>

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