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Marketing management strategies
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| 1 - 10 of 19 in Reference & Learning |
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The influencer marketing approach
Written by: Duncan Brown and Nick Hayes | 04 Jun 2008
CHAPTER DOWNLOAD - This chapter from "Influencer Marketing" explains how marketing has changed and why marketers must now target influencers in the market in order to reach consumers. |
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Building a customer-centric culture
Written by: Bob Stone and Ron Jacobs | 07 Mar 2008
CHAPTER DOWNLOAD - This chapter focuses on building lasting customer relationships. Learn how to build a customer-centric culture within your organization. |
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Marketing metrics: Top ten buzzwords
Christine Cignoli, Assistant Editor | 01 Apr 2007
TOP 10 TIPS - Find out more on marketing metrics with this collection of the top 10 buzzwords related to marketing metrics and sales. |
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Common customer service mistakes
Written by Glen Urban; Reprinted with permission from Wharton School Publishing | 24 May 2005
CHAPTER DOWNLOAD LIBRARY - Find out how to improve customer service for customers who are resistant to direct marketing, email marketing and spam. |
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Email marketing: The complete guide
Written by: Dave Chaffey | 23 Feb 2007
CHAPTER DOWNLOAD LIBRARY - In this tip on email marketing, you'll find a guide to common challenges related to email marketing, as well as innovations that are being used in the field. |
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Emotion and Reason in Consumer Behavior
Written by: Arjun Chaudhuri | 01 Dec 2006
CHAPTER DOWNLOAD LIBRARY - Learn how to create effective campaigns in this chapter download. This text provides new insights into the effects that emotion and rational thought have on marketing outcomes. |
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Marketing strategy
20 Nov 2006
ALL-IN-ONE GUIDES - This guide is designed to make you a better marketer regardless of where you are in the learning process. Read tips and techniques for preparing a marketing strategy here. |
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Exploring customer behavior
Written by: Arch G. Woodside | 11 Nov 2006
CHAPTER DOWNLOAD LIBRARY - Get up to date on customer behavior and how you can channel customer loyalty to your company with marketing strategy. |
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| 1 - 10 of 19 in Reference & Learning |
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