The CRM management topics section provides resources for CRM leaders and practitioners and includes the latest information on how to create a strategy for evaluating, implementing and measuring ROI on a CRM project.
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Implementation The CRM implementation topic section offers comprehensive resources for those preparing for CRM deployment or those in the process of implementing CRM. If you're preparing for an implementation, learn the advantages and disadvantages of CRM technology options and read valuable expert ...
Industry news Browse the latest CRM industry news and top headlines of the past year in this topic section. Find articles on CRM vendors, recent acquisitions and software. Get information on the CRM job market. Get Microsoft CRM pricing, SAP CRM overviews, and learn about Oracle's new features for CRM. ...
ROI This is the place for CRM ROI advice and tips on measuring return on investment of a CRM project. Find valuable management resources on how to develop an ROI methodology, determine how to calculate ROI for CRM and locate advice on how to plan for a good return with CRM. Also, learn the ...
Software upgrades Upgrading CRM software can be a complex endeavor. Learn about building a business case for a CRM upgrade and measuring ROI in this topic section. Read advice on choosing a consultant for a CRM upgrade and how to prepare users for the process. Discover how to conduct a CRM system and ...
Strategies Use these resources to build a strong CRM strategy. Learn how to start a CRM strategy with the latest news, expert advice and learning tools. Learn how to build and implement a customer-focused strategy for CRM. Get expert advice on developing a customer equity management strategy and ...
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