Marketing campaign management

NEWS: 1 - 3 of 28

	Can a recession reshape MRM, marketing habits? SearchCRM.com | 16 Jan 2009 ARTICLE - Marketing departments are feeling the pinch of the recession. It may be just the push many need to start justifying their spend.

	Gartner enterprise marketing management rankings show room for growth SearchCRM.com | 10 Jul 2008 ARTICLE - Gartner's Magic Quadrant for Enterprise Marketing Management lists no leaders and no challengers, a reflection of an emerging market.

	Enterprise marketing platforms ranked by Forrester SearchCRM.com | 21 Feb 2008 ARTICLE - No clear leader has emerged as the true marketing platform, according to a new market analysis, but great strides have been made in usability.

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EXPERT TECHNICAL ADVICE: 1 - 3 of 7

	Is SQL Reporting Services or Microsoft Dynamics Snap better for sending letters? 07 Nov 2007 EXPERT ANSWER - One reader asks for advice on using Microsoft Dynamics Snap or SQL Reporting Services for sending letters or faxes to customers.

	Can I use multiple channels as effective marketing strategies to build trust? 16 May 2007 EXPERT ANSWER - While multichannel marketing can be effective, offering customers the choice is always preferable. Learn more about marketing stategies including effective text message marketing in this tip.

	Calculating customer defection and customer retention rates 02 Apr 2007 EXPERT ANSWER - Learn how calculating customer defection rates and customer retention can vary by organization or industry in this expert tip.

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REFERENCE & LEARNING: 1 - 3 of 6

	SAP CRM overview: Marketing campaign software Written by: Srini Katta | 25 Jun 2008 CHAPTER DOWNLOAD - This chapter from "Discover SAP CRM" discusses SAP CRM's eight marketing components in detail.

	Email marketing: The complete guide Written by: Dave Chaffey | 23 Feb 2007 CHAPTER DOWNLOAD LIBRARY - In this tip on email marketing, you'll find a guide to common challenges related to email marketing, as well as innovations that are being used in the field.

	Emotion and Reason in Consumer Behavior Written by: Arjun Chaudhuri | 01 Dec 2006 CHAPTER DOWNLOAD LIBRARY - Learn how to create effective campaigns in this chapter download. This text provides new insights into the effects that emotion and rational thought have on marketing outcomes.

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WHITE PAPERS

It's Time to "Go Commando" - The Birst Sales Survival Guide for 2009 Published by: Birst | 19 Jun 2009 WHITE PAPER - Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.

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DEFINITIONS: 1 - 3 of 7

	greenwashing 17 Sep 2007 WORD - Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. Greenwashing can make a company appear to be more ...

	geotargeting 01 Feb 2007 WORD - Geotargeting is the practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. Every country, province, state, county or city in the world can ...

	astroturfing 19 Oct 2006 WORD - Astroturfing is the artificial creation of a grassroots buzz for a product, service or political viewpoint. Commercially-motivated astroturfing is called "astroturf marketing." Astroturf marketing has a negative ...

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	SEE ALSO - Topics Related to Marketing campaign management:  Customer loyalty and retention, Marketing management and strategy, Marketing automation technology, Email marketing strategy, Internet marketing strategy