Marketing campaign management

NEWS: 1 - 3 of 26

	Enterprise marketing platforms ranked by Forrester SearchCRM.com | 21 Feb 2008 ARTICLE - No clear leader has emerged as the true marketing platform, according to a new market analysis, but great strides have been made in usability.

	Campaign management requires collaboration at John Deere SearchCRM.com | 30 Oct 2007 ARTICLE - The agricultural and construction equipment manufacturer John Deere is streamlining collaboration within its marketing department thanks to Six Sigma and a new application.

	Lead scoring, Marketing's answer for Sales SearchCRM.com | 08 Aug 2007 ARTICLE - One marketing department no longer hears "these leads suck" from sales. Lead scoring put an end to that.

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EXPERT TECHNICAL ADVICE: 1 - 3 of 7

	Is SQL Reporting Services or Microsoft Dynamics Snap better for sending letters? 07 Nov 2007 EXPERT ANSWER - One reader asks for advice on using Microsoft Dynamics Snap or SQL Reporting Services for sending letters or faxes to customers.

	Can I use multiple channels as effective marketing strategies to build trust? 16 May 2007 EXPERT ANSWER - According to Peppers and Rogers, while multichannel marketing can be effective, offering customers the choice is always preferable. Learn more in this expert tip.

	Calculating customer defection and customer retention rates 02 Apr 2007 EXPERT ANSWER - Learn how calculating customer defection rates and customer retention can vary by organization or industry in this expert tip.

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REFERENCE & LEARNING: 1 - 3 of 5

	Email marketing: The complete guide Written by: Dave Chaffey | 23 Feb 2007 CHAPTER DOWNLOAD LIBRARY - In this tip on email marketing, you'll find a guide to common challenges related to email marketing, as well as innovations that are being used in the field.

	Emotion and Reason in Consumer Behavior Written by: Arjun Chaudhuri | 01 Dec 2006 CHAPTER DOWNLOAD LIBRARY - Learn how to create effective campaigns in this chapter download. This text provides new insights into the effects that emotion and rational thought have on marketing outcomes.

	Exploring customer behavior Written by: Arch G. Woodside | 11 Nov 2006 CHAPTER DOWNLOAD LIBRARY - Get up to date on customer behavior and how you can channel customer loyalty to your company with marketing strategy.

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WHITE PAPERS

	Contact Center Intelligence Leveraging Performance Optimization to Help Achieve Corporate Objectives Published by: Aspect Software, Inc | 28 Mar 2008 WHITE PAPER - Learn strategies for optimizing your contact center resources to enhance the quality of the customer experiences your centers are providing.

	VW Credit, Inc. Published by: Aspect Software, Inc | 28 Mar 2008 CASE STUDY - Implementing Aspect eWorkforce Management and its Perform enhancement enabled VCI to optimize its agent performance by allowing better forecasting and more accurate planning, as well as more effective scheduling.

	PerformanceEdge Overview Demo Published by: Aspect Software, Inc | 28 Mar 2008 SOFTWARE DEMO - PerformanceEdge combines workforce management, recording and quality management, performance management, campaign management, and coaching and eLearning to enable organizations to holistically respond to changing business conditions.

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DEFINITIONS: 1 - 3 of 7

	greenwashing 17 Sep 2007 WORD - Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. Greenwashing can make a company appear to be more ...

	geotargeting 01 Feb 2007 WORD - Geotargeting is the practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. Every country, province, state, county or city in the world can ...

	astroturfing 19 Oct 2006 WORD - Astroturfing is the artificial creation of a grassroots buzz for a product, service or political viewpoint. Commercially-motivated astroturfing is called "astroturf marketing." Astroturf marketing has a negative ...

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	SEE ALSO - Topics Related to Marketing campaign management:  Internet marketing, Marketing management strategies, Customer loyalty, Marketing automation technology, Email marketing strategy