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Customer loyalty
Measuring customer loyalty and developing a retention strategy are critical to an organization's success. The organization that understands and manages customer loyalty has a leg up on its competition. This section includes a variety of resources, news, guides and tips to building strong customer loyalty in your organization. Get up to speed on customer loyalty-related definitions and terms. Read expert advice on how to create a sound strategy and build customer loyalty using new technology. Find out how marketers are using the Web to better connect with their customers. Learn about utilizing CRM software to build a loyalty program and identifying high-value customers in the call center. Read a chapter download on creating a customer-focused CRM strategy that can help build customer loyalty. Learn about B2B and B2C loyalty programs and how customer experience management relates to customer loyalty.
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| EXPERT TECHNICAL ADVICE: 1 - 3 of 67 |
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| CUSTOMER LOYALTY EXPERTS |
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Michael Lowenstein
Vice President and Senior Consultant, Customer Loyalty Management
ASK A QUESTION |
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Don Peppers and Martha Rogers
Founding Partners
ASK A QUESTION |
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| REFERENCE & LEARNING: 1 - 3 of 24 |
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Customer loyalty concepts: Top 10 buzzwords
Amanda Malgeri, Assistant Editor | 05 May 2008
TOP BUZZWORDS - We've compiled this list of customer loyalty concepts to help you understand, create and manage customer loyalty programs in today's organizations. |
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Customer trust: The new business necessity
Written by: Don Peppers and Martha Rogers | 21 Mar 2008
CHAPTER DOWNLOAD - This chapter from "Rules to Break and Laws to Follow" examines the three false assumptions about how businesses create value and gives tips for beating the crisis of short termsim. |
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Building a customer-centric culture
Written by: Bob Stone and Ron Jacobs | 07 Mar 2008
CHAPTER DOWNLOAD - This chapter focuses on building lasting customer relationships. Learn how to build a customer-centric culture within your organization. |
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Customer Communication Management: Accelerating Intelligent Communications
Published by: Pitney Bowes Group 1 Software | 05 May 2008
SOFTWARE LISTING - In order to achieve total communication intelligence, you need to integrate communications with the business processes they connect with, no matter how disparate they may seem. Customer Communication Management solutions span from database to...
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The Business Value of Social Networking Applications
Published by: HiveLive, Inc. | 04 Apr 2008
WHITE PAPER - This paper examines the development of the enterprise social networking market, provides an overview of the benefits to be derived from using social networking technologies.
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Understanding customer behavior with Don Peppers
Published by: SearchCRM.com | 25 Apr 2008
PODCASTS - In the April installment of the Creating Customer Value podcast series, Don Peppers takes questions from readers on handling customer complaints and analyzing customer needs.
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Customer value in the long-term with Don Peppers
Published by: SearchCRM.com | 28 Feb 2008
PODCASTS - Learn how customer value changes over time and learn strategies to increase customer value in this customer equity podcast with Don Peppers.
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service assurance
13 Sep 2006
WORD - Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an ...
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sales cycle
31 Dec 2003
WORD - The sales cycle is the sequence of phases that a typical customer goes through when deciding to buy something. As a rule, the sales cycle is described from the
customer's perspective. The first phase of the sales cycle may ...
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direct marketing
31 Dec 2003
WORD - Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or Web site, or a request for further information) from a selected group of consumers in response to a ...
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