Customer loyalty and retention
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Customer loyalty and retention


Measuring customer loyalty and developing a retention strategy are critical to an organization's success. The organization that understands and manages customer loyalty has a leg up on its competition. This section includes a variety of resources, news, guides and tips to building strong customer loyalty in your organization. Get up to speed on customer loyalty-related definitions and terms. Read expert advice on how to create a sound strategy and build customer loyalty using new technology. Find out how marketers are using the Web to better connect with their customers. Learn about utilizing CRM software to build a loyalty program and identifying high-value customers in the call center. Read a chapter download on creating a customer-focused CRM strategy that can help build customer loyalty. Learn about B2B and B2C loyalty programs and how customer experience management relates to customer loyalty.
IN THIS TOPIC:  NEWS (72) , EXPERT TECHNICAL ADVICE (129) , REFERENCE & LEARNING (36) , WHITE PAPERS , DOWNLOADS (14) , DEFINITIONS (13)

MUST READ
Building customer loyalty: Four tips in four minutes
TUTORIAL - In this collection of tips, you'll find information on building customer loyalty through technology.
How to build customer loyalty
LEARNING GUIDE - Use this guide to learn how to build customer loyalty and find tips on building a customer loyalty strategy.
Customer loyalty case studies and industry-specific strategies
LEARNING GUIDE - Use this section of the customer loyalty guide for tips from real-world customer loyalty programs.
Customer loyalty through employee retention
EXPERT ANSWER - How does employee loyalty impact customer loyalty? Our call center recently had a period of high customer service representative (CSR) turnover. Are there any statistics available about employee retention affecting customer ...

  NEWS: 1 - 3 of 72
Text analytics software, net promoter score helps JetBlue take off with customer service
SearchCRM.com | 04 Jun 2009
ARTICLE - A flood of emails that followed the Valentine's Day ice storm of 2007 demonstrated the need for -- and the power of -- text analytics software for JetBlue.
Leveraging customer loyalty in a down economy
SearchCRM.com | 02 Apr 2009
ARTICLE - There's nothing like a recession to make customer loyalty a priority. Companies that collect feedback, leverage social media and segment their customers can emerge stronger.
Should marketing or customer service manage your social networking efforts?
SearchCRM.com | 05 Mar 2009
ARTICLE - The emergence of Web 2.0 and social networks has left many wondering who should take responsibility for the new channel.
VIEW ALL NEWS ON CUSTOMER LOYALTY AND RETENTION

  EXPERT TECHNICAL ADVICE: 1 - 3 of 129
CUSTOMER LOYALTY AND RETENTION EXPERTS
Michael Lowenstein
Vice President and Senior Consultant, Customer Loyalty Management
ASK A QUESTION
Don Peppers and Martha Rogers
Founding Partners
ASK A QUESTION
Tracking the online customer experience after a website redesign
02 Jul 2009
EXPERT ANSWER - Learn customer experience metrics, including how to track and measure the impact a website redesign may have on the online customer experience, in this expert tip.
Performance measurement analyst role and responsibilities
02 Jul 2009
EXPERT ANSWER - Learn about the role of the performance measurement analyst and their responsibilities, including establishing the right metrics to measure the customer experience, in this expert tip.
Managing customer conversations in the call center
02 Jul 2009
EXPERT ANSWER - Get tips for managing customer conversations in the call center and find out how call center agents can deal with chatty or emotional customers.
VIEW ALL EXPERT TECHNICAL ADVICE ON CUSTOMER LOYALTY AND RETENTION

  REFERENCE & LEARNING: 1 - 3 of 36
Tips for customer service and sales to build customer trust
SearchCRM.com | 23 Jun 2009
PODCAST - Get tips to improve customer interaction and build customer trust in this podcast. Learn how to measure the effectiveness of customer service initiatives.
Secrets to success in using technology to optimize your online customer experience
SearchCRM.com | 31 Mar 2009
PODCAST - Get tips for optimizing the online customer experience through technology in this podcast with expert Martha Rogers. Learn how to deploy online self-service technology effectively.
How to improve the customer experience in 10 steps
Amanda Malgeri, Assistant Editor | 01 Mar 2009
SPECIAL REPORT - Learn how to improve the customer experience with these ten customer experience initiatives any company can implement immediately.
VIEW ALL REFERENCE & LEARNING ON CUSTOMER LOYALTY AND RETENTION

  WHITE PAPERS
Must Read: New Issue of Intel Premier IT Magazine
Published by: Intel Corporation | 30 Jun 2009
EZINE - A special edition focused on PCs presents bottom line best practices for deploying, maintaining, managing, mobilizing, refreshing, and securing your client fleet. Read now.
Customer case studies using HP Business Availability Center
Published by: Hewlett-Packard Company | 26 Jun 2009
WHITE PAPER - Read this paper to see how HP's Business Availability Center software can help you monitor customer experience and proactively identify issues before they become problems.
Five Myths of Infrastructure Monitoring: How End-User Monitoring Can Help You Improve Customer Satisfaction
Published by: Hewlett-Packard Company | 26 Jun 2009
WHITE PAPER - This paper discusses some of the common myths about infrastructure monitoring, and addresses how to ensure your infrastructure monitoring is responsive enough to satisfy and retain your customers.
VIEW ALL WHITE PAPERS IN THIS TOPIC
  DOWNLOADS: 1 - 3 of 14
Using Web 2.0 technology to build customer loyalty
Published by: SearchCRM.com | 10 Jun 2009
PODCAST - Don Peppers talks about Web 2.0 technology must-haves, how to use social networks to improve customer satisfaction and how customer loyalty has changed in a Web 2.0 world.
Relationship marketing and customer equity with Don Peppers
Published by: SearchCRM.com | 28 Apr 2009
PODCAST - Find out how relationship marketing and customer equity are linked in this podcast. Learn the difference between relationship marketing and transactional marketing.
Understanding customer trust and its impact on the customer experience
Published by: SearchCRM.com | 25 Feb 2009
PODCAST - Get help understanding customer trust and its impact on the customer experience in this podcast. Learn how to improve the customer experience by building customer trust.
VIEW ALL DOWNLOADS ON CUSTOMER LOYALTY AND RETENTION

  DEFINITIONS: 1 - 3 of 13
loyalty punch card
23 Apr 2009
WORD - A loyalty punch card is a token that lets a customer earn free merchandise or discounts after a certain number of purchases. A loyalty punch card (which can be paper or electronic) is a relatively low-cost marketing tool ...
loyalty card program
23 Apr 2009
WORD - A loyalty card program is an incentive plan that allows a retail business to gather data about its customers. Customers are offered product discounts, coupons, points toward merchandise or some other reward in exchange for ...
transactional marketing
15 Apr 2009
WORD - What is transactional marketing? Transactional marketing is a business strategy that focuses on single, "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than ...
VIEW ALL DEFINITIONS ON CUSTOMER LOYALTY AND RETENTION

SEE ALSO - Topics Related to Customer loyalty and retention: 
Marketing campaign management, Marketing management and strategy, Marketing automation technology, Email marketing strategy, Internet marketing strategy



CRM Solutions presents Customer loyalty and retention research, webcasts and Customer loyalty and retention news articles

See more Customer Relationship Management Solutions such as Email Campaign Management, Market Research, and Sales Analysis

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