Customer loyalty
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Customer loyalty


Measuring customer loyalty and developing a retention strategy are critical to an organization's success. The organization that understands and manages customer loyalty has a leg up on its competition. This section includes a variety of resources, news, guides and tips to building strong customer loyalty in your organization. Get up to speed on customer loyalty-related definitions and terms. Read expert advice on how to create a sound strategy and build customer loyalty using new technology. Find out how marketers are using the Web to better connect with their customers. Learn about utilizing CRM software to build a loyalty program and identifying high-value customers in the call center. Read a chapter download on creating a customer-focused CRM strategy that can help build customer loyalty. Learn about B2B and B2C loyalty programs and how customer experience management relates to customer loyalty.
IN THIS TOPIC:  NEWS (61) , EXPERT TECHNICAL ADVICE (67) , REFERENCE & LEARNING (24) , WHITE PAPERS , DOWNLOADS (5) , DEFINITIONS (10)

MUST READ
Building customer loyalty: Four tips in four minutes
TUTORIAL - In this collection of tips, you'll find information on building customer loyalty through technology.
Building a customer loyalty strategy
LEARNING GUIDE - Use this guide to find tips on building a customer loyalty strategy.
Customer loyalty case studies and industry-specific strategies
LEARNING GUIDE - Use this section of the customer loyalty guide for tips from real-world customer loyalty programs.
Customer loyalty through employee retention
EXPERT ANSWER - How does employee loyalty impact customer loyalty? Our call center recently had a period of high customer service representative (CSR) turnover. Are there any statistics available about employee retention affecting customer ...

  NEWS: 1 - 3 of 61
Customer surveying and feedback: Top 10 headlines
Amanda Malgeri, Assistant Editor | 04 Apr 2008
SPECIAL REPORT - We've gathered these headlines on customer surveying and feedback to help you solicit your customer's opinions.
Customer reviews spell loyalty, service for Petco.com
SearchCRM.com | 18 Mar 2008
ARTICLE - A recent Valentine's Day promotion from Petco.com that centered on customer reviews paid off with increased conversion, higher spending and an involved community.
Gartner suggests seven ways to improve the customer experience
SearchCRM.com | 04 Mar 2008
ARTICLE - Customer experience initiatives require a total corporate commitment, and there are some key initiatives to focus on, according to Gartner.
VIEW ALL NEWS ON CUSTOMER LOYALTY

  EXPERT TECHNICAL ADVICE: 1 - 3 of 67
CUSTOMER LOYALTY EXPERTS
Michael Lowenstein
Vice President and Senior Consultant, Customer Loyalty Management
ASK A QUESTION
Don Peppers and Martha Rogers
Founding Partners
ASK A QUESTION
Increasing shareholder value through customers
08 Apr 2008
EXPERT ANSWER - Expert Martha Rogers emphasizes the importance of building shareholder value through customer trust and customer loyalty.
How to win back customers and regain customer trust
08 Apr 2008
EXPERT ANSWER - Winning back lost customers isn't easy. Martha Rogers explains how to win back customers in B2C and B2B settings.
Why do call centers use courtesy calls?
27 Mar 2008
EXPERT ANSWER - Learn the three types of courtesy calls and why call centers use them in this expert response.
VIEW ALL EXPERT TECHNICAL ADVICE ON CUSTOMER LOYALTY

  REFERENCE & LEARNING: 1 - 3 of 24
Customer loyalty concepts: Top 10 buzzwords
Amanda Malgeri, Assistant Editor | 05 May 2008
TOP BUZZWORDS - We've compiled this list of customer loyalty concepts to help you understand, create and manage customer loyalty programs in today's organizations.
Customer trust: The new business necessity
Written by: Don Peppers and Martha Rogers | 21 Mar 2008
CHAPTER DOWNLOAD - This chapter from "Rules to Break and Laws to Follow" examines the three false assumptions about how businesses create value and gives tips for beating the crisis of short termsim.
Building a customer-centric culture
Written by: Bob Stone and Ron Jacobs | 07 Mar 2008
CHAPTER DOWNLOAD - This chapter focuses on building lasting customer relationships. Learn how to build a customer-centric culture within your organization.
VIEW ALL REFERENCE & LEARNING ON CUSTOMER LOYALTY

  WHITE PAPERS
Customer Communication Management: Accelerating Intelligent Communications
Published by: Pitney Bowes Group 1 Software | 05 May 2008
SOFTWARE LISTING - In order to achieve total communication intelligence, you need to integrate communications with the business processes they connect with, no matter how disparate they may seem. Customer Communication Management solutions span from database to...
The Business Value of Social Networking Applications
Published by: HiveLive, Inc. | 04 Apr 2008
WHITE PAPER - This paper examines the development of the enterprise social networking market, provides an overview of the benefits to be derived from using social networking technologies.
Agile and Collaborative Design: Rally SoftwareEngages with Customers for Product Innovation
Published by: HiveLive, Inc. | 04 Apr 2008
CASE STUDY - Rally deployed the LiveConnect™ Community Platform with the LiveInsights™ application package to create an online customer community called Agile Commons (agilecommons.org).
VIEW ALL WHITE PAPERS IN THIS TOPIC
  DOWNLOADS: 1 - 3 of 5
Understanding customer behavior with Don Peppers
Published by: SearchCRM.com | 25 Apr 2008
PODCASTS - In the April installment of the Creating Customer Value podcast series, Don Peppers takes questions from readers on handling customer complaints and analyzing customer needs.
Maximizing shareholder value through customers with Martha Rogers
Published by: SearchCRM.com | 28 Mar 2008
PODCASTS - In this podcast, Martha Rogers discusses the link between customer value and shareholder value and gives advice for companies looking to win back lost customers.
Customer value in the long-term with Don Peppers
Published by: SearchCRM.com | 28 Feb 2008
PODCASTS - Learn how customer value changes over time and learn strategies to increase customer value in this customer equity podcast with Don Peppers.
VIEW ALL DOWNLOADS ON CUSTOMER LOYALTY

  DEFINITIONS: 1 - 3 of 10
service assurance
13 Sep 2006
WORD - Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an ...
sales cycle
31 Dec 2003
WORD - The sales cycle is the sequence of phases that a typical customer goes through when deciding to buy something. As a rule, the sales cycle is described from the customer's perspective. The first phase of the sales cycle may ...
direct marketing
31 Dec 2003
WORD - Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or Web site, or a request for further information) from a selected group of consumers in response to a ...
VIEW ALL DEFINITIONS ON CUSTOMER LOYALTY

SEE ALSO - Topics Related to Customer loyalty: 
Internet marketing, Marketing automation technology, Marketing campaign management, Marketing management strategies, Email marketing strategy


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