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Customer loyalty and retention
Measuring customer loyalty and developing a retention strategy are critical to an organization's success. The organization that understands and manages customer loyalty has a leg up on its competition. This section includes a variety of resources, news, guides and tips to building strong customer loyalty in your organization. Get up to speed on customer loyalty-related definitions and terms. Read expert advice on how to create a sound strategy and build customer loyalty using new technology. Find out how marketers are using the Web to better connect with their customers. Learn about utilizing CRM software to build a loyalty program and identifying high-value customers in the call center. Read a chapter download on creating a customer-focused CRM strategy that can help build customer loyalty. Learn about B2B and B2C loyalty programs and how customer experience management relates to customer loyalty.
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Leveraging customer loyalty in a down economy
SearchCRM.com | 02 Apr 2009
ARTICLE - There's nothing like a recession to make customer loyalty a priority. Companies that collect feedback, leverage social media and segment their customers can emerge stronger.
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| EXPERT TECHNICAL ADVICE: 1 - 3 of 129 |
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| CUSTOMER LOYALTY AND RETENTION EXPERTS |
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Michael Lowenstein
Vice President and Senior Consultant, Customer Loyalty Management
ASK A QUESTION |
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Don Peppers and Martha Rogers
Founding Partners
ASK A QUESTION |
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| REFERENCE & LEARNING: 1 - 3 of 36 |
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Must Read: New Issue of Intel Premier IT Magazine
Published by: Intel Corporation | 30 Jun 2009
EZINE - A special edition focused on PCs presents bottom line best practices for deploying, maintaining, managing, mobilizing, refreshing, and securing your client fleet. Read now.
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Customer case studies using HP Business Availability Center
Published by: Hewlett-Packard Company | 26 Jun 2009
WHITE PAPER - Read this paper to see how HP's Business Availability Center software can help you monitor customer experience and proactively identify issues before they become problems.
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Using Web 2.0 technology to build customer loyalty
Published by: SearchCRM.com | 10 Jun 2009
PODCAST - Don Peppers talks about Web 2.0 technology must-haves, how to use social networks to improve customer satisfaction and how customer loyalty has changed in a Web 2.0 world.
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loyalty punch card
23 Apr 2009
WORD - A loyalty punch card is a token that lets a customer earn free merchandise or discounts after a certain number of purchases. A loyalty punch card (which can be paper or electronic) is a relatively low-cost marketing tool ...
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loyalty card program
23 Apr 2009
WORD - A loyalty card program is an incentive plan that allows a retail business to gather data about its customers. Customers are offered product discounts, coupons, points toward merchandise or some other reward in exchange for ...
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transactional marketing
15 Apr 2009
WORD - What is transactional marketing?
Transactional marketing is a business strategy that focuses on single, "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than ...
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