Customer data integration (CDI)

MUST READ Business Intelligence Learning Guide LEARNING GUIDE - This guide introduces business leaders to the fundamentals of business intelligence. It provides a "quick start" through articles, case studies, white papers and expert advice. Data Quality Learning Guide LEARNING GUIDE - Here you'll find articles, white papers, advice and resources to help you better manage and leverage your company's data. From an introduction to data quality-related terms to understanding the innovations in tools and ... Three requirements in a data consolidation project ARTICLE - Data consolidation is moving slowly despite the clear benefits. A successful project requires three main ingredients -- a CEO mandate, enterprise-wide commitment and an investment of time and money. Talkin' turkey with dirty data ARTICLE - When Jennie-O Foods merged with The Turkey Store, it had more than just processed turkey to integrate. The combined company created a Corporate Information Factory to centralize its data.

NEWS: 1 - 3 of 38

	Customer data basis for CRM, MDM at Schneider SearchCRM.com | 13 Nov 2007 ARTICLE - Embarking on a CRM project, Schneider discovered a customer master was vital not only to CRM but to many of its strategic growth objectives.

	CRM integration: Top five headlines SearchCRM.com and SearchDataManagement.com | 01 Oct 2007 ARTICLE - Browse these top CRM integration headlines for details on integrating and managing customer data and CRM.

	A true view of the customer requires data 'symbiosis' Peppers & Rogers Group, special to SearchCRM.com | 02 Jan 2007 ARTICLE - Data quality is not enough by itself. Organizations need to complement it with data integration to preserve customer service and changing processes.

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EXPERT TECHNICAL ADVICE: 1 - 3 of 4

	What's the best method for customer data entry in Microsoft CRM? 14 May 2007 EXPERT ANSWER - According to Richard Smith, the best way to capture customer data depends upon the nature of the data that you are trying to capture and how you intend to use it. Read his advice for Excel and Dynamics here.

	Customer data matching techniques Submitted By: William McKnight, Contributor | 21 Mar 2002 TIP - Aggressive and literal matching are two techniques used to compare customer records for de-duplication and merging.

	Customer data mining and personalization Submitted By: Jesus Mena, Contributor | 04 Oct 2001 TIP - In this tip, find out how to practice customer data mining to personalize customer marketing interactions.

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REFERENCE & LEARNING: 1 - 3 of 7

	360-degree view of the customer quiz 20 Nov 2007 QUIZ - Take this quiz to test your knowledge of CDI, learn the definition of the 360-degree view of the customer and read advice on how to integrate these ideas into a customer strategy.

	Data Quality Learning Guide SearchDataManagement.com | 07 Apr 2006 LEARNING GUIDE - Here you'll find articles, white papers, advice and resources to help you better manage and leverage your company's data. From an introduction to data quality-related terms to understanding the innovations in tools and ...

	SAP vs. Oracle 01 Mar 2006 FACE-OFF - The SAP/Oracle battle is as fierce as ever. Who will emerge victorious? In this face-off article, two prominent experts from both sides of the fence make their respective cases.

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WHITE PAPERS

	Master Data Management: Effective Data Governance Published by: IBM | 09 May 2008 WHITE PAPER - This white paper will describe how engaging in a master data management (MDM) project enables effective governance of data-specifically master data-and achieves maturity in key categories of the IBM Data Governance Maturity Model.

	Communication Intelligence: Bringing Accuracy and Efficiency to Policy Production and Underwriting Automation Published by: Pitney Bowes Group 1 Software | 25 Apr 2008 WHITE PAPER - This white paper examines how best practices and new technologies deliver communication intelligence and support critical process reforms in policy production.

	dn:Director Data Quality and Customer Data Integration Published by: Datanomic | 24 Apr 2008 SOFTWARE LISTING - dn:Director is an information quality product designed to be easy to integrate, to provide a fast return on investment, and to enable the ongoing success of all types of data-centric projects and implementations, including master data...

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DEFINITIONS: 1 - 3 of 4

	database of record 16 Sep 2006 WORD - A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or ...

	database marketing 30 Nov 2003 WORD - Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have ...

	Web mining 08 Jan 2002 WORD - In customer relationship management (CRM), Web mining is the integration of information gathered by traditional data mining methodologies and techniques with information gathered over the World Wide Web. (Mining means ...

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	SEE ALSO - Topics Related to Customer data integration (CDI):  Data governance, CRM analytics, Customer privacy and CRM, Data quality management