Customer data integration and CRM

MUST READ Three requirements in a data consolidation project ARTICLE - Data consolidation is moving slowly despite the clear benefits. A successful project requires three main ingredients -- a CEO mandate, enterprise-wide commitment and an investment of time and money. Talkin' turkey with dirty data ARTICLE - When Jennie-O Foods merged with The Turkey Store, it had more than just processed turkey to integrate. The combined company created a Corporate Information Factory to centralize its data.

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	Peachtree Data uses SAP BOBJ Data Services to clean up mailing lists SearchDataManagement.com | 01 Jul 2009 ARTICLE - For the last 14 months, Peachtree Data has been using SAP BOBJ Data Services, a data quality and data integration suite, to clean up its clients' customer mailing lists.

	Jigsaw offers corporate data free of charge, partners with SaaS CRM SearchCRM.com | 04 Jun 2008 ARTICLE - Seeking to take on Hoovers, the user-generated contact database Jigsaw is offering corporate data free of charge and partnering with on-demand CRM vendors.

	Customer data basis for CRM, MDM at Schneider SearchCRM.com | 13 Nov 2007 ARTICLE - Embarking on a CRM project, Schneider discovered a customer master was vital not only to CRM but to many of its strategic growth objectives.

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EXPERT TECHNICAL ADVICE: 1 - 3 of 7

CUSTOMER DATA INTEGRATION AND CRM EXPERTS
			Jill Dyché Partner and co-founder ASK A QUESTION

	CDI best practices to follow during a CRM migration 25 Mar 2009 EXPERT ANSWER - Read CDI best practices and find out why companies should identify business rules up front when planning a CRM migration in this tip from expert Jill Dyche.

	What data integration software is right for us? 25 Mar 2009 EXPERT ANSWER - Find out about different types of data integration software and data integration vendors in this expert tip. Learn about MDM, EAI, EII, and more.

	Customer database management tips for the customer-centric company 25 Mar 2009 EXPERT ANSWER - Find out what steps to take before establishing customer database management tactics in this expert tip. Learn how to uncover customer needs and wants.

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REFERENCE & LEARNING: 1 - 3 of 4

	360-degree view of the customer quiz 20 Nov 2007 QUIZ - Take this quiz to test your knowledge of CDI, learn the definition of the 360-degree view of the customer and read advice on how to integrate these ideas into a customer strategy.

	SAP vs. Oracle 01 Mar 2006 FACE-OFF - The SAP/Oracle battle is as fierce as ever. Who will emerge victorious? In this face-off article, two prominent experts from both sides of the fence make their respective cases.

	Special news coverage: Oracle's OpenWorld 26 Sep 2005 FEATURED TOPIC - Get all the latest news on Oracle's 2005 OpenWorld.

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WHITE PAPERS

	Five Myths of Infrastructure Monitoring: How End-User Monitoring Can Help You Improve Customer Satisfaction Published by: Hewlett-Packard Company | 26 Jun 2009 WHITE PAPER - This paper discusses some of the common myths about infrastructure monitoring, and addresses how to ensure your infrastructure monitoring is responsive enough to satisfy and retain your customers.

On Demand and Enterprise CRM Integration: An Alternative Approach to Integrating CRM Applications Published by: Cicero Inc. | 10 Jun 2009 WHITE PAPER - To get the most you can out of your CRM system it needs to be able to communicate with other back-end systems. This paper examines an alternative approach to CRM integration, Desktop Integration, and explores the advantages desktop integration has over more traditional approaches.

The Business Case for Desktop Integration: A practical solution with rapid ROI Published by: Cicero Inc. | 10 Jun 2009 WHITE PAPER - This paper describes the relationship between desktop integration and customer experience, the business benefits of building a logically integrated structure, and the best architecture for achieving the maximum benefits. It examines two successful implementations where desktop application integration has produced measurable results.

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BEST WEB LINKS: 1 - 1 of 1

	Customer data integration and data quality SearchCRM.com | 25 Aug 2008 RESOURCE CENTER - Browse our collection of customer data integration and data quality news, tips and other resources to help you capture, manage and analyze customer data in your organization.

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DEFINITIONS: 1 - 3 of 4

	database of record 16 Sep 2006 WORD - A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or ...

	database marketing 30 Nov 2003 WORD - Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have ...

	Web mining 08 Jan 2002 WORD - In customer relationship management (CRM), Web mining is the integration of information gathered by traditional data mining methodologies and techniques with information gathered over the World Wide Web. (Mining means ...

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	SEE ALSO - Topics Related to Customer data integration and CRM:  Customer privacy and data security, Data quality management in CRM, Data governance, CRM analytics and business intelligence