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Customer data integration (CDI)
Customer data integration (CDI) can help organizations achieve a unified view of the customer. Find customer data integration best practices, help with customer data integration projects and expert advice about managing customer data in this section. Discover how to build a business case for CDI, learn how to capture customer data and how to make the most of it. Get tips for customer data entry and customer data matching, expert advice for customer de-duplication and data quality best practices. In this section, read about CDI vendors and products, plus get CDI resources like a guide on data quality and a quiz on the 360 degree view of the customer.
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Business Intelligence Learning Guide
LEARNING GUIDE - This guide introduces business leaders to the fundamentals of business intelligence. It provides a "quick start" through articles, case studies, white papers and expert advice.
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Data Quality Learning Guide
LEARNING GUIDE - Here you'll find articles, white papers, advice and resources to help you better manage and leverage your company's data. From an introduction to data quality-related terms to understanding the innovations in tools and ...
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Three requirements in a data consolidation project
ARTICLE - Data consolidation is moving slowly despite the clear benefits. A successful project requires three main ingredients -- a CEO mandate, enterprise-wide commitment and an investment of time and money.
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Talkin' turkey with dirty data
ARTICLE - When Jennie-O Foods merged with The Turkey Store, it had more than just processed turkey to integrate. The combined company created a Corporate Information Factory to centralize its data.
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CRM integration: Top five headlines
SearchCRM.com and SearchDataManagement.com | 01 Oct 2007
ARTICLE - Browse these top CRM integration headlines for details on integrating and managing customer data and CRM.
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A true view of the customer requires data 'symbiosis'
Peppers & Rogers Group, special to SearchCRM.com | 02 Jan 2007
ARTICLE - Data quality is not enough by itself. Organizations need to complement it with data integration to preserve customer service and changing processes.
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| EXPERT TECHNICAL ADVICE: 1 - 3 of 4 |
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Customer data matching techniques
Submitted By: William McKnight, Contributor | 21 Mar 2002
TIP - Aggressive and literal matching are two techniques used to compare customer records for de-duplication and merging.
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Customer data mining and personalization
Submitted By: Jesus Mena, Contributor | 04 Oct 2001
TIP - In this tip, find out how to practice customer data mining to personalize customer marketing interactions.
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| REFERENCE & LEARNING: 1 - 3 of 7 |
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360-degree view of the customer quiz
20 Nov 2007
QUIZ - Take this quiz to test your knowledge of CDI, learn the definition of the 360-degree view of the customer and read advice on how to integrate these ideas into a customer strategy. |
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Data Quality Learning Guide
SearchDataManagement.com | 07 Apr 2006
LEARNING GUIDE - Here you'll find articles, white papers, advice and resources to help you better manage and leverage your company's data. From an introduction to data quality-related terms to understanding the innovations in tools and ... |
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SAP vs. Oracle
01 Mar 2006
FACE-OFF - The SAP/Oracle battle is as fierce as ever. Who will emerge victorious? In this face-off article, two prominent experts from both sides of the fence make their respective cases. |
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Master Data Management: Effective Data Governance
Published by: IBM | 09 May 2008
WHITE PAPER - This white paper will describe how engaging in a master data management (MDM) project enables effective governance of data-specifically master data-and achieves maturity in key categories of the IBM Data Governance Maturity Model.
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dn:Director Data Quality and Customer Data Integration
Published by: Datanomic | 24 Apr 2008
SOFTWARE LISTING - dn:Director is an information quality product designed to be easy to integrate, to provide a fast return on investment, and to enable the ongoing success of all types of data-centric projects and implementations, including master data...
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database of record
16 Sep 2006
WORD - A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or ...
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database marketing
30 Nov 2003
WORD - Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have ...
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Web mining
08 Jan 2002
WORD - In customer relationship management (CRM), Web mining is the integration of information gathered by traditional data mining methodologies and
techniques with information gathered over the World Wide Web. (Mining means ...
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