Marketing management strategies

NEWS: 1 - 3 of 38

	Marketers missing the boat on customer data SearchCRM.com | 17 Apr 2008 ARTICLE - Marketers say they're leveraging customer data, but few have the right tools or strategies in place to do it, a new report suggests.

	Subway rides mobile marketing to success SearchCRM.com | 31 Oct 2007 ARTICLE - Mobile marketing is beginning to pay dividends, and Buffalo-area Subway restaurants are some of the businesses leveraging the new tool.

	Lead scoring, Marketing's answer for Sales SearchCRM.com | 08 Aug 2007 ARTICLE - One marketing department no longer hears "these leads suck" from sales. Lead scoring put an end to that.

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EXPERT TECHNICAL ADVICE: 1 - 3 of 14

	Customer value and successful marketing: How are marketing trends changing? 26 Feb 2008 EXPERT ANSWER - Expert Don Peppers discusses the impact customer value has on marketing efforts.

	Should our marketing team help define our customer strategy? 20 Dec 2007 EXPERT ANSWER - Experts Don Peppers and Martha Rogers answer a question about whether or not marketing should have a role in defining and implementing a customer strategy.

	How are current trends affecting marketing strategies? 19 Nov 2007 EXPERT ANSWER - Expert Lior Arussy discusses how businesses are adapting their marketing strategies to meet their customer's changing expectations.

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REFERENCE & LEARNING: 1 - 3 of 16

	Building a customer-centric culture Written by: Bob Stone and Ron Jacobs | 07 Mar 2008 CHAPTER DOWNLOAD - This chapter focuses on building lasting customer relationships. Learn how to build a customer-centric culture within your organization.

	Marketing metrics: Top ten buzzwords Christine Cignoli, Assistant Editor | 01 Apr 2007 TOP 10 TIPS - Find out more on marketing metrics with this collection of the top 10 buzzwords related to marketing metrics and sales.

	Marketing strategy: New ways to brainstorm Written by: Luke Hohmann | 02 Oct 2006 CHAPTER DOWNLOAD LIBRARY - This chapter offers marketers new ways to build strategy to connect with customers.

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DEFINITIONS: 1 - 3 of 6

	greenwashing 17 Sep 2007 WORD - Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. Greenwashing can make a company appear to be more ...

	geotargeting 01 Feb 2007 WORD - Geotargeting is the practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. Every country, province, state, county or city in the world can ...

	crowdcasting 17 Dec 2006 WORD - Crowdcasting is a problem-solving and idea-generating tactic in which a corporation disseminates details of a specific problem or situation to a carefully chosen group of people for possible solutions. The process is often ...

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	SEE ALSO - Topics Related to Marketing management strategies:  Internet marketing, Marketing campaign management, Customer loyalty, Marketing automation technology, Email marketing strategy