Marketing management and strategy

NEWS: 1 - 3 of 43

	Xerox embarks on social media monitoring program SearchCRM.com | 16 Jun 2009 ARTICLE - Like many organizations, Xerox is working to establish a social media monitoring program. A new wave of software and services is emerging to fill that need.

	Marketers not seeing big budget cuts, survey says SearchCRM.com | 17 Mar 2009 ARTICLE - Senior marketers report that they're not being forced to cut budgets significantly, but they are being asked for more demand gen and are spending less on advertising.

	Marketers failing to measure customer feedback, communities SearchCRM.com | 26 Jan 2009 ARTICLE - Most marketers are not monitoring online message boards and communities and are failing to measure the customer experience, a CMO Council survey finds.

	VIEW ALL NEWS ON MARKETING MANAGEMENT AND STRATEGY

EXPERT TECHNICAL ADVICE: 1 - 3 of 14

	Customer value and successful marketing: How are marketing trends changing? 26 Feb 2008 EXPERT ANSWER - Expert Don Peppers discusses the impact customer value has on marketing efforts.

	Should our marketing team help define our customer strategy? 20 Dec 2007 EXPERT ANSWER - Experts Don Peppers and Martha Rogers answer a question about whether or not marketing should have a role in defining and implementing a customer strategy.

	How are current trends affecting marketing strategies? 19 Nov 2007 EXPERT ANSWER - Expert Lior Arussy discusses how businesses are adapting their marketing strategies to meet their customer's changing expectations.

	VIEW ALL EXPERT TECHNICAL ADVICE ON MARKETING MANAGEMENT AND STRATEGY

REFERENCE & LEARNING: 1 - 3 of 19

	The influencer marketing approach Written by: Duncan Brown and Nick Hayes | 04 Jun 2008 CHAPTER DOWNLOAD - This chapter from "Influencer Marketing" explains how marketing has changed and why marketers must now target influencers in the market in order to reach consumers.

	Building a customer-centric culture Written by: Bob Stone and Ron Jacobs | 07 Mar 2008 CHAPTER DOWNLOAD - This chapter focuses on building lasting customer relationships. Learn how to build a customer-centric culture within your organization.

	What are marketing metrics? The top 10 marketing buzzwords Christine Cignoli, Assistant Editor | 01 Apr 2007 TOP 10 TIPS - Find out more on marketing metrics with this collection of the top 10 buzzwords related to marketing metrics and sales.

	VIEW ALL REFERENCE & LEARNING ON MARKETING MANAGEMENT AND STRATEGY

DOWNLOADS: 1 - 1 of 1

	Relationship marketing and customer equity with Don Peppers Published by: SearchCRM.com | 28 Apr 2009 PODCAST - Find out how relationship marketing and customer equity are linked in this podcast. Learn the difference between relationship marketing and transactional marketing.

	VIEW ALL DOWNLOADS ON MARKETING MANAGEMENT AND STRATEGY

DEFINITIONS: 1 - 3 of 7

	transactional marketing 15 Apr 2009 WORD - What is transactional marketing? Transactional marketing is a business strategy that focuses on single, "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than ...

	greenwashing 17 Sep 2007 WORD - Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. Greenwashing can make a company appear to be more ...

	geotargeting 01 Feb 2007 WORD - Geotargeting is the practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. Every country, province, state, county or city in the world can ...

	VIEW ALL DEFINITIONS ON MARKETING MANAGEMENT AND STRATEGY

	SEE ALSO - Topics Related to Marketing management and strategy:  Customer loyalty and retention, Marketing campaign management, Marketing automation technology, Email marketing strategy, Internet marketing strategy