Marketing automation technology tips and resources


	Marketing automation technology


	Home > CRM / Call Center Topics > CRM and marketing > Marketing automation technology

CRM / Call Center Topics:

EMAIL THIS

TOPICS HOME

BROWSE ALL CRM TOPICS

RESOURCE CENTERS

RSS FEEDS


Marketing automation technology Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.



IN THIS TOPIC:	NEWS (16) , EXPERT TECHNICAL ADVICE (1) , REFERENCE & LEARNING (1) , DEFINITIONS (2)


NEWS: 1 - 3 of 16


	Marketers not seeing big budget cuts, survey says SearchCRM.com \| 17 Mar 2009 ARTICLE - Senior marketers report that they're not being forced to cut budgets significantly, but they are being asked for more demand gen and are spending less on advertising.


	Can a recession reshape MRM, marketing habits? SearchCRM.com \| 16 Jan 2009 ARTICLE - Marketing departments are feeling the pinch of the recession. It may be just the push many need to start justifying their spend.


	Gartner enterprise marketing management rankings show room for growth SearchCRM.com \| 10 Jul 2008 ARTICLE - Gartner's Magic Quadrant for Enterprise Marketing Management lists no leaders and no challengers, a reflection of an emerging market.


	VIEW ALL NEWS ON MARKETING AUTOMATION TECHNOLOGY


EXPERT TECHNICAL ADVICE: 1 - 1 of 1


	SAP's marketing on-demand features vs. Oracle's marketing automation software 21 Jul 2006 EXPERT ANSWER - SearchCRM.com's expert discusses SAP's new marketing on-demand features and provides a handy table comparing SAP's and Oracle's marketing on-demand solutions.


	VIEW ALL EXPERT TECHNICAL ADVICE ON MARKETING AUTOMATION TECHNOLOGY


REFERENCE & LEARNING: 1 - 1 of 1


	SAP CRM overview: Marketing campaign software Written by: Srini Katta \| 25 Jun 2008 CHAPTER DOWNLOAD - This chapter from "Discover SAP CRM" discusses SAP CRM's eight marketing components in detail.


	VIEW ALL REFERENCE & LEARNING ON MARKETING AUTOMATION TECHNOLOGY


DEFINITIONS: 1 - 2 of 2


	contextual marketing 25 Apr 2007 WORD - Contextual marketing is an online marketing model in which people are served with targeted advertising based on terms they search for or their recent browsing behavior. By tying the ads users see to their demonstrated ...


	marketing automation 02 Feb 2004 WORD - Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration (CDI), and campaign management. The use of marketing automation makes processes that would ...


	VIEW ALL DEFINITIONS ON MARKETING AUTOMATION TECHNOLOGY

SEE ALSO - Topics Related to Marketing automation technology:
Customer loyalty and retention, Marketing campaign management, Marketing management and strategy, Email marketing strategy, Internet marketing strategy

CRM Solutions presents Marketing automation technology research, webcasts and Marketing automation technology news articles

See more Customer Relationship Management Solutions such as Email Campaign Management, Market Research, and Sales Analysis

SEARCH

TechTarget provides technology professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective purchase decisions and managing their organizations' technology projects - with its network of technology-specific websites, events and online magazines.


TechTarget Corporate Web Site \| Media Kits \| Site Map All Rights Reserved, Copyright 2000 - 2009, TechTarget \| Read our Privacy Policy