Marketing automation technology

NEWS: 1 - 3 of 13

	Enterprise marketing platforms ranked by Forrester SearchCRM.com | 21 Feb 2008 ARTICLE - No clear leader has emerged as the true marketing platform, according to a new market analysis, but great strides have been made in usability.

	Pressure for metrics mounts on marketers SearchCRM.com | 22 Mar 2007 ARTICLE - The CMO Council outlines the top 10 technology spending priorities for marketers as they face increasing pressure to justify spending.

	Gartner names the top marketing software vendors SearchCRM.com | 06 Mar 2007 ARTICLE - Marketing Resource Management isn't just for the enterprise anymore and while Aprimo still leads the pack, CRM suite vendors and specialists are catching up.

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EXPERT TECHNICAL ADVICE: 1 - 1 of 1

	SAP's marketing on-demand features vs. Oracle's marketing automation software 21 Jul 2006 EXPERT ANSWER - SearchCRM.com's expert discusses SAP's new marketing on-demand features and provides a handy table comparing SAP's and Oracle's marketing on-demand solutions.

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DEFINITIONS: 1 - 2 of 2

	contextual marketing 25 Apr 2007 WORD - Contextual marketing is an online marketing model in which people are served with targeted advertising based on terms they search for or their recent browsing behavior. By tying the ads users see to their demonstrated ...

	marketing automation 02 Feb 2004 WORD - Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration (CDI), and campaign management. The use of marketing automation makes processes that would ...

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	SEE ALSO - Topics Related to Marketing automation technology:  Internet marketing, Marketing campaign management, Marketing management strategies, Customer loyalty, Email marketing strategy