Marketing strategy: New ways to brainstorm
Written by: Luke Hohmann | 02 Oct 2006 CHAPTER DOWNLOAD LIBRARY - This chapter offers marketers new ways to build strategy to connect with customers.
The top five sources of increased customer power
Written by: Glen Urban | 06 Jul 2006 CHAPTER DOWNLOAD LIBRARY - Increased customer power makes companies work harder for their customers; get tips here on attracting empowered customers.
Common customer service mistakes
Written by Glen Urban; Reprinted with permission from Wharton School Publishing | 24 May 2005 CHAPTER DOWNLOAD LIBRARY - Find out how to improve customer service for customers who are resistant to direct marketing, email marketing and spam.
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