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Dell takes marketing mobile
Peppers & Rogers Group, special to SearchCRM.com | 23 May 2007
ARTICLE - A campaign targeting college students via text messages has paid big dividends for Dell.
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WWE wrestles with customer feedback marketing
Peppers & Rogers Group, special to SearchCRM.com | 03 May 2007
ARTICLE - Wrestling fans are helping the WWE determine story lines and self-segmenting the organization's marketing efforts with co-created content.
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BazaarVoice teams up with shopping portals
SearchCRM.com | 30 Aug 2006
ARTICLE - The company that manages customer-created online ratings and reviews is teaming with shopping portals to extend reviews on corporate sites to such sites as MSN and PriceRunner.com.
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