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Marketers tapping into social networks
Peppers & Rogers Group, special to SearchCRM.com | 25 Jul 2007
ARTICLE - Companies like Nike and the Indianapolis Colts are developing their own social networking sites to better connect with customers.
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Pressure for metrics mounts on marketers
SearchCRM.com | 22 Mar 2007
ARTICLE - The CMO Council outlines the top 10 technology spending priorities for marketers as they face increasing pressure to justify spending.
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CRM gaga for Google
SearchCRM.com | 22 Aug 2006
ARTICLE - Salesforce.com and NetSuite released applications today allowing users to track AdWords on Google by integrating search engine marketing into their CRM system.
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