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IN THIS TOPIC:	NEWS (11)


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	Gartner names the top marketing software vendors SearchCRM.com \| 06 Mar 2007 ARTICLE - Marketing Resource Management isn't just for the enterprise anymore and while Aprimo still leads the pack, CRM suite vendors and specialists are catching up.


	Customers make great marketers SearchCRM.com \| 21 Nov 2006 ARTICLE - Customers aren't just a focus at KarmaLoop, an online apparel retailer; they market and sell the product as well.


	Loyalty marketing a strategy worth adopting SearchCRM.com \| 14 Sep 2006 ARTICLE - Loyalty marketing can be a challenge but companies like Visa USA, AARP, BellSouth and Royal Caribbean are moving away from rewards-based loyalty programs to experiential loyalty.


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