 |
|
|
|
|
Customer equity: Long-term and short-term
Customers are your scarcest resource, but do you really understand what they're worth to your company in the short-term and in the long-term? In this section, renowned customer strategy experts Don Peppers and Martha Rogers will answer your toughest questions on customer equity.
Listen to Creating Customer Value, a SearchCRM.com monthly podcast series with Peppers and Rogers.
|
|
 |
|
|
|
|
| EXPERT TECHNICAL ADVICE: 1 - 3 of 36 |
|
|
|
|
|
| CUSTOMER EQUITY: LONG-TERM AND SHORT-TERM EXPERTS |
|
|
|
|
|
|
Don Peppers and Martha Rogers
Founding Partners
ASK A QUESTION |
|
|
|
|
|
|
|
|
Customer lifetime value vs. current value
08 Aug 2008
EXPERT ANSWER - Expert Martha Rogers explains why businesses need to focus on the lifetime value of a customer, not the value of the current transaction.
|
|
|
|
SEE ALSO - Topics Related to Customer equity: Long-term and short-term:
Evaluating CRM software,
Customer loyalty,
Sales force automation (SFA),
Call center software and call center management,
CRM ROI,
Call center software and metrics,
Using SAP CRM,
SaaS CRM vs. CRM on premise implementations,
Using Microsoft CRM,
Using Oracle/Siebel/PeopleSoft CRM,
Customer experience management,
CRM software for SMB,
Building trust with customer strategy |
|
|
|
|
|
|
|
|
