Access Essential resources designed to help you develop and implement a winning customer experience management (CEM) strategy.
Download Now!Call center VoIP software, Call center agent, Call center manager, On-demand call center, Outsourcing, Software, Speech technology, Self service
ROI, Implementation, Industry news, Strategies, Upgrading CRM
Mobile sales, Sales force automation, Strategy and effectiveness
Customer loyalty, Email marketing, Internet marketing, Marketing automation technology, Campaign management, Management strategies
Evaluating SaaS, SaaS implementation, SaaS vendors, SaaS market trends, SaaS and cloud costs
Analytics, Data integration, Customer privacy, Data governance, Data quality management
Evaluating CRM, Open source CRM, Small business CRM, Vertical CRM software, Salesforce, Microsoft CRM, SAP CRM, Oracle CRM
Commerce and e-commerce strategy, CEM across channels, Customer experience management strategy, Web content management, Knowledge management, Social CRM, Mobile CRM
The reports of CRM's demise have been greatly exaggerated, according to Gartner's Scott Nelson.
However, the market looks a lot different than it did five years ago. Web 2.0 and customer experience management are taking a central role in forward thinking organization's customer strategies.
In this video, Nelson explains what Gartner clients are doing to improve their relationships with customers and how Gartner itself is adapting to the changes.