Much of the talk around CRM innovation these days centers around social networks, social CRM and communities. But what if your company doesn't make iPods? What if it's drill bits, not "cool," products that generate lots of buzz and conversation between consumers?
SearchCRM.com caught up with Gartner's Adam Sarner at the recent Gartner CRM Summit to discuss how companies can create B2B communities and take advantage of customer interaction. Sarner discusses how those types of companies can get started, generate conversation and interest and involve a more mature work force.