Paul Greenberg on the limits of NPS and its replacement

Paul Greenberg on the limits of NPS and its replacement

Paul Greenberg on the limits of NPS and its replacement

Date: Apr 15, 2011

Paul Greenberg, president of the 56 Group LLC, shares his insight on the limits of the Net Promoter Score, what it means in the age of the social customer, why its time has passed. Customer lifetime value and an intriguing new metric -- customer referral value -- could ultimately replace it.

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