Ray Wang on social CRM metrics

Ray Wang on social CRM metrics

Ray Wang on social CRM metrics

Date: May 18, 2011

Ray Wang, CEO and principal analyst with Constellation Research, discusses metrics in social CRM with News Director Barney Beal, in the latest installment of our CRM metrics series. Ray shares his thoughts on the problems with ROI, defining influence and finding the right measurements for a social CRM initiative.

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