About the White Paper:
Multi-year projects, budget overruns, applications that languish because "we don't trust the data," and projects that are scrapped altogether are all investments that companies make and fail to recoup, often because the data wasn't up to snuff.
For companies to succeed in deploying the diverse variety of new business-enabling technologies they're adopting, the data's got to be good. The need to report data in a timely and consistent way has increased as regulatory measures put pressure on executives to get it right.
Download this white paper, "The Bottom Line on Bad Customer Data," to learn about the specific data-oriented tasks that CRM project plans should have in order to succeed.
About the Author:
Jill Dyche, partner of Baseline Consulting, is an internationally recognized author, speaker, and business consultant. She advises companies on the strategic use of technology and has helped deploy information to enable fact-based decision making. Jill is the author of e-Data, which introduced executives to enterprise data. Her latest book, The CRM Handbook, is the bestseller on CRM. |
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Jill Dyche, partner of Baseline Consulting, is an internationally recognized author, speaker, and business consultant. She advises companies on the strategic use of technology and has helped deploy information to enable fact-based decision making. Jill is the author of e-Data, which introduced executives to enterprise data. Her latest book, The CRM Handbook, is the bestseller on CRM. |
