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	CRM Analytics: Turning Data into Action
	ABOUT THIS WHITE PAPER Date Published: 01 MAR 2004 About the White Paper: Companies face a universal, fundamental problem: turning the ever-growing sea of data they gather into actionable business decisions. Many enterprises have been addressing this need by implementing customer relationship management (CRM) analytic applications. These applications allow companies to support CRM with real-time analysis, business process support, data integration, and other services. This has led many companies to investigate the idea of installing CRM analytic applications. IDC addresses this important topic in this white paper. Author: About the Author: IDC is a premier global market intelligence and advisory firm in the information technology and telecommunications industries. IDC analyzes and predicts technology trends so companies can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Sponsor: SAP America, Inc.		Download this FREE White Paper! 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(Please choose up to 2.) * Increasing customer service and satisfaction Analyzing data Reducing costs Improving operational efficiency Achieving a fully integrated, adaptive supply to demand chain Increasing speed-to-market Securing your IT infrastructure Does your company currently have a budgeted CRM initiative? * Yes No Which of the following functional areas are you trying to improve through the use of a CRM Solution? * Please SelectMarketing AnalyticsCampaign ManagementTelemarketing / TelesalesE-Marketing / E-SellingLead ManagementSales AnalyticsAccount and Contact ManagementField SalesInternet Pricing and ConfigurationOrder ManagementService AnalyticsCustomer Care and Help DeskEnterprise IntelligenceField Service and DispatchVoice-enabled CRM If your company has a planned CRM initiative, what is the timeframe for implementation? * Within 6 months 6 - 12 months Longer than 12 months Yes, I would like to receive updates on future white paper information. * Yes No By downloading the white paper you are agreeing to receive relevant information from this sponsor or their affiliates. 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