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Role of a CRM manager vs. customer relationship manager

The customer relationship manager has a challenging and ever-evolving role to play when it comes to optimizing the customer experience.

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Getting AI, bots under control begins with transparency

The bots are coming! Pegasystems' AI lead explains in a video why automation transparency is key to successful implementation and speculates what the bot future will look like.

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Adobe, Microsoft move closer; Adobe upgrades Scan, Sign

Adobe brings its Document Cloud to Microsoft Office 365 and Dynamics 365, making it easier for licensees of both to quickly convert files into PDFs and into Acrobat.

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Data migration software coming for SAP CRM

At Sapphire Now, SAP unveiled C/4HANA, a suite of applications that brings together ERP and CRM. To make it easier to switch, migration tools can be added to the suite.

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