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The benefits of marketing automation software

Marketing automation software can be a game-changer for sales and marketing departments, as it helps simplify campaign management and gauge the performance of marketing efforts.

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SAP acquires Qualtrics for $8 billion

By acquiring Qualtrics, SAP is expanding beyond ERP and entering the CX space, challenging market leaders Salesforce, Oracle and Adobe. It also is expanding its HR tech suite.

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Shuttle lead tracking lets reps focus on closing deals

Using Shuttle to track sales leads, sales reps at CBC Settlement Funding can focus less on coordinating follow-up emails and nurturing campaigns and more on closing deals.

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Your CX refresh will start with CRM or CMS -- pick one

Today, ERP-based and stand-alone e-commerce systems dominate the market. As more and more companies go to the cloud, CRM and CMS vie to be the next foundation of e-commerce.

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  • Customer experience management strategy

    Zoho releases second version of CRM product

    Zoho's new CRM release may help bring departments together, but it's unclear if the flood of AI tools and more data sharing will differentiate the vendor in the robust CRM market.

  • Customer experience management strategy

    SAP acquires Qualtrics for $8 billion

    By acquiring Qualtrics, SAP is expanding beyond ERP and entering the CX space, challenging market leaders Salesforce, Oracle and Adobe. It also is expanding its HR tech suite.

  • Customer experience management strategy

    Your CX refresh will start with CRM or CMS -- pick one

    Today, ERP-based and stand-alone e-commerce systems dominate the market. As more and more companies go to the cloud, CRM and CMS vie to be the next foundation of e-commerce.

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