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Oracle's B2C CRM gets AI boost; B2B next up
Oracle announces infusion of its Adaptive Intelligent apps into several CX Cloud products and promises more to come, with sales, marketing and service all getting upgrades.
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Marketing automation platforms merge CRM and content
Building a martech stack includes a main automation hub such as Marketo, Eloqua, HubSpot or Pardot. Then comes the hard part: picking complementary applications.
Evaluate
How marketing automation fits into the martech stack
Don't be afraid of software migration if there's another technology that better fits your company's needs and if long-term benefits outweigh short-term costs, experts say.
News
Adobe's conference focused on experience, not products
The Pipeline podcast looks back at the Adobe Summit and the conference's main themes. Listen in as our team discusses how the NFL uses Adobe to better personalize customer campaigns.
Staff Pick: CRM Buyer's Guide
Summary: The CRM platform market is crowded. That’s why our buyer’s guide explores considerations for buying the right tool, the leading CRM products, top drivers for upcoming purchases, and vendor neutral product spotlights on HubSpot, SugarCRM, Salesforce and Marketo, and more.
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Trending Topics
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CEM across channels
When CRM systems fail, humans left with the mess
CRM sales and service automation can drive down costs when they drive customer self-service. But if they frustrate customers, what's the actual implementation cost?
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Management strategies Manage
InsightSquared CMO predicts 4th generation of marketing
InsightSquared CMO discusses the importance of vendor-agnostic reporting and why marketing-only reporting software is dying.
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CEM strategy News
Adobe's conference focused on experience, not products
The Pipeline podcast looks back at the Adobe Summit and the conference's main themes. Listen in as our team discusses how the NFL uses Adobe to better personalize customer campaigns.
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SaaS and cloud costs News
SaaS CRM license renewals not always easy
Companies that got a discount with their initial SaaS CRM implementation may not get the same kind of treatment when they renew their SaaS CRM license three years later, but the buyer still has the upper hand.
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Data governance Evaluate
Is AI losing steam for marketing automation?
Between new GDPR email marketing regulations and questions about AI, the marketing automation trends to watch might include an AI slowdown. Experts give mixed opinions.
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Strategy and effectiveness News
Hiring millennial employees: No pain, no gain
Millennials bring more than just their iPhones to the conference table. Here's why you need to stop dumping on your millennial sales force and embrace their tech-savvy ways.
Topics Covered
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Call center management and customer service (8) +
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CRM and marketing (6) +
CRM learning center
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CRM management (5) +
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CRM technology and software decisions (8) +
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Customer data management (6) +
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Customer experience management (7) +
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Sales management strategy (3) +
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Software as a Service CRM and CRM on demand (5) +
Featured Authors
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Don Fluckinger asks:
Is Oracle too late into the AI area, or is the 'slow game' more conducive to better results?
Find Solutions For Your Project
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Evaluate
How marketing automation fits into the martech stack
Don't be afraid of software migration if there's another technology that better fits your company's needs and if long-term benefits outweigh short-term costs, experts say.
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Author: CRM strategy should be IoT or bust
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Customers, employees mine rewards on the blockchain
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Humans aren't being replaced by AI chatbots
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Problem Solve
Mt. Olympus-sized results for data-driven sales initiative
After decades of catering to the needs of known customers, outdoor retailers now see the light and are targeting old and new customers with data-driven marketing and sales initiatives.
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Vivino's chatbot sommeliers driving AI in wine shops
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What's important in a marketing automation platform?
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Nine must-have skills for call center agents
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Manage
CA Technologies powers system of growth with AI
Setting up next-generation digital sales tools might not be easy, but it's even harder to get buy-in from successful veteran sales staff who built successful careers without them.
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A look back at Social Media Marketing World
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The Pipeline podcast examines InsideSales.com conference
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Powering sales with AI not as turnkey as vendors claim
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E-Handbook | April 2018
Marketing automation platforms merge CRM and content
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E-Handbook | February 2018
Virtual agents not yet ready for primetime customer service
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E-Handbook | January 2018
CRM chatbots of tomorrow approach and engage customers
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E-Handbook | October 2017
AI in CRM scores big with sales and marketing leads
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E-Handbook | September 2017
Cloud CRM wars feature Microsoft Dynamics vs. Salesforce
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CRM / Call Center Basics
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Get Started
Marketing automation platforms merge CRM and content
Building a martech stack includes a main automation hub such as Marketo, Eloqua, HubSpot or Pardot. Then comes the hard part: picking complementary applications.
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Get Started
emotions analytics (EA)
Emotions analytics (EA) software collects data on how a person communicates verbally and nonverbally to understand the person's mood or attitude.
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Get Started
Interactive Voice Response (IVR)
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers, gathers information and routes calls to the appropriate recipients.
Multimedia
Vendor Resources
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News
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Customer loyalty and retention
This is the year marketers held accountable for spend
Oracle customers weigh in on executive's hypothesis that analytics can now prove ROI of the martech stack -- or soon will -- and make marketing a revenue center just like sales.
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CRM analytics and business intelligence
Oracle's B2C CRM gets AI boost; B2B next up
Oracle announces infusion of its Adaptive Intelligent apps into several CX Cloud products and promises more to come, with sales, marketing and service all getting upgrades.
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CRM and marketing
Fitness center shapes up data for customer personalization
When it came time to engage more effectively with customers, 24 Hour Fitness looked to industry leaders in customer personalization for inspiration.
SearchCRM Definitions
- emotions analytics (EA)
- Interactive Voice Response (IVR)
- customer experience management (CEM or CXM)
- speech analytics