Where can I find best practices on how to efficiently use the PRM functionality in SAP?
The best source for that information is probably SAP or an integrator who is experienced with SAP.
However, SAP is not known for strong functionality in this area. If you need best-of-breed functionality you'll probably need to integrate solutions from other PRM vendors such as Allegis (recently purchased by Click Commerce), Channelwave, or even Siebel.
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