Of course, cost is always an important factor during any purchase decision. And, at most large firms, budgets are established to guide these decisions. But, a Cost Vs. Functionality discussion will leave you chasing your tail because it leaves out an important third criteria: Business Requirements. My advice is to first analyze and prioritize your business requirements. Then, you can select the CRM product that most closely matches your core needs in the price range that fits your budget. In some cases, you will be forced to make trade-offs; features vs. price. However, you will use the prioritized requirements list as a tool for analyzing and accepting these tradeoffs -- leading to your ultimate CRM selection.
Dig Deeper on CRM strategy
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.