Many people are very responsive to taking care of themselves in order to protect themselves for their families. So, you get your cancer screenings today because them you have a better chance of living through a problem and being there for your children and grandchildren and spouse and all that. But in some cases it might be interesting to work with partners. So for example, even if patients aren't volunteering themselves to come through and look for these kinds of products, maybe the physicians will encourage their patients or the insurance agents will encourage their policy holders. And then there is also the possibility of making it part of something more. So if I'm writing you health insurance then I charge you a different rate if you come in every year for your mammogram or your cervical cancer test or if you have your prostate exam every so often. So it becomes part of a bigger picture -- just as we might make car insurance cheaper for safe drivers. I hope this has been some help.
Hear more in Creating Customer Value, a SearchCRM.com monthly podcast series with Peppers and Rogers.
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