ashumskiy - Fotolia
When analyzing customer experience, there is a natural human bias. We look for things we think our customers want and take pride in knowing how to please them.
However, the truth is, people behave in ways we don't and can't anticipate. Companies only know a small amount about the customer's human perspective and they need to gather and analyze information and understand what drives customers into certain patterns in order to provide a better customer experience.
Utilizing analytics and data insight allows a company to not only know a customer's patterns, but also know when that pattern shifts. This helps create an advantage over competitors.
The biggest benefit of integrating IoT analytics into supply chain management is that it allows companies to look at data in ways it hasn't been looked at before. By discovering patterns, anticipating customer behavior through data insight and looking beyond human bias, companies can now deliver a whole new level of customer satisfaction.
Unlocking data analytics is still a battle
Positive customer experiences rely on customer insight
Customer experience best practices
Dig Deeper on Multi-channel customer experience management
Related Q&A from Scott Robinson
CX teams don't traditionally include the data scientist role, but adding one can help derive more value from customer data than a CX analyst or ... Continue Reading
Content management systems in the healthcare and legal industries use AI to automate tasks, saving businesses the time and money spent on employees ... Continue Reading
Social CRM continues to evolve, using additional social media channels and techniques such as social media mining, advertising and listening. Continue Reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.