Q
Problem solve Get help with specific problems with your technologies, process and projects.

Questions on Internet marketing programs

Why is it all the more important now that marketers concentrate on building stronger relationship marketing strategies,...

and how should it be integrated within a well-planned CRM structure? So, as an outcome, what should be the best business model for a company's internet marketing program? If the answer is supported with some real life examples, that would be very helpful. Thank you Firstly, it has always been important for marketeers to build strong relationships. The imperatives and driving forces now are: a) optional channels - the marketeer must ensure that customers and prospects provide access via many more channels - and co-ordinate these accordingly b) the changes the Internet brings to the sales channel, and use of agents and distributors. Many firms can reassess their use of these, to incorporate the Internet and other 'e' routes c)The availability of knowledge. in the past, a seller could identify interest of a buyer because they asked for information. Now, that information sellers must readily provide, without necessarily getting the details of the potential buyer. Hope this helps

For more information, check out searchCRM's Best Web Links on Implementing CRM.


This was last published in April 2001

Dig Deeper on Internet marketing strategy

Have a question for an expert?

Please add a title for your question

Get answers from a TechTarget expert on whatever's puzzling you.

You will be able to add details on the next page.

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

SearchBusinessAnalytics

SearchDataManagement

SearchSAP

SearchOracle

SearchAWS

SearchContentManagement

SearchSalesforce

Close