When we think about adjusting employee strategy, never has measuring and rewarding employee performance been more important, even if it's only with recognition instead of monetary rewards. We want to make sure that we're making an effort to help our employees understand exactly what we're going through and what we can do to make things better, and how each of them can help. Also, make sure to look for leadership among employees – people who will help to lead others and build strong relationships with customers and stronger equity with the customer base during these tough times.
Hear more in Creating Customer Value, a SearchCRM.com monthly podcast series with Peppers and Rogers.
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